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Generative AI, ChatGPT and Large Language Models: A 101

Acuvate

Today, Language Models (LLM) are not only making enterprise decisions and operations efficient and straightforward, but they are also composing prose, poetry, and even generating images! ChatGPT stands out as a powerhouse in the realm of Generative AI. What are Large Language Models (LLM)?

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

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How Can Healthcare Marketers Navigate Reporting in a Post-OCR Guidance World that Aims to Protect Patient Privacy? 

Brunner

Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. This means that healthcare organizations cannot use the usual tracking technologies, like cookies and pixels, that could potentially reveal personal information about patients. Office of Civil Rights.

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Are You Future-Proof? Preparing for Technological Disruptions

Phil McKinney

Have you ever stopped to wonder how ready you are for the inevitable future of technological advancements? We live in unprecedented technological advances, and with these advances come disruptions that can significantly impact our lives and businesses. The Impact of Not Preparing for Disruptions.

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23 Experts Predict What’s the Most Exciting AI Trend in 2023

Acuvate

The future of Artificial Intelligence is a hotly debated topic, with countless predictions and speculations about its potential impact. With commercialisation in mind, we will see business applications extending to sectors such as marketing, advertising, legal and customer services.

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Five Digital Innovations To Help Elevate Your Retail In-Store and Online Experiences

Daniel Burrus

Transformative developments in digital technology provide many new and innovative strategies and solutions, allowing businesses in the retail and hospitality industries to utilize my Hard Trend Methodology to transform their customers’ experiences and pre-solve problems consumers have before a customer has them.

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ChatGPT: The AI Marketing Sidekick We Use to Generate Ideas and Support Client Success

Brunner

The language model’s ability to generate human-like responses to text prompts has helped teams generate everything from content thought-starters to compelling ad copy to Excel formulas. But many companies and agencies — including Brunner — have been using artificial intelligence tools for years.

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