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How Can Healthcare Marketers Navigate Reporting in a Post-OCR Guidance World that Aims to Protect Patient Privacy? 

Brunner

Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. This means that healthcare organizations cannot use the usual tracking technologies, like cookies and pixels, that could potentially reveal personal information about patients. Office of Civil Rights.

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Are You Future-Proof? Preparing for Technological Disruptions

Phil McKinney

Have you ever stopped to wonder how ready you are for the inevitable future of technological advancements? We live in unprecedented technological advances, and with these advances come disruptions that can significantly impact our lives and businesses. The Impact of Not Preparing for Disruptions.

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Generative AI, ChatGPT and Large Language Models: A 101

Acuvate

Today, Language Models (LLM) are not only making enterprise decisions and operations efficient and straightforward, but they are also composing prose, poetry, and even generating images! ChatGPT stands out as a powerhouse in the realm of Generative AI. What are Large Language Models (LLM)?

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Five Digital Innovations To Help Elevate Your Retail In-Store and Online Experiences

Daniel Burrus

Transformative developments in digital technology provide many new and innovative strategies and solutions, allowing businesses in the retail and hospitality industries to utilize my Hard Trend Methodology to transform their customers’ experiences and pre-solve problems consumers have before a customer has them.

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How Can You Manage a Nonprofit Internationally With Innovative Technology?

IdeaScale

But with the rise of new technology, many emerging markets (China, South Africa, Singapore, India, and South Korea, for example) are all hungry for new services that could be provided by small businesses. How can you take advantage of the new technology? Artificial Intelligence. The power of social media.

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ChatGPT: The AI Marketing Sidekick We Use to Generate Ideas and Support Client Success

Brunner

The language model’s ability to generate human-like responses to text prompts has helped teams generate everything from content thought-starters to compelling ad copy to Excel formulas. But many companies and agencies — including Brunner — have been using artificial intelligence tools for years.

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How to Stay Ahead of the Game in a Fast-Changing Industry

IdeaScale

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And perhaps one of the most competitive and technology-dominated industries is digital marketing. And in the field of digital advertising… read up on marketing news.

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