Super Bowl 50 Advertising Winners and Losers
FEBRUARY 8, 2016
Maybe for the first time in many years, I was more excited about the football than the advertising. Hyundai scored early with Kevin Hart using the auto’s Car Finder technology to keep an eye on his daughter and her date to make sure the boyfriend stayed away from any precarious tunnels. There were questions about why the advertisers seem not to understand the value of integrating social media and digital with their $5 million thirty-second advertisements.
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