Harvard Business Review
MARCH 6, 2024
Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%).
Brunner
JANUARY 5, 2024
It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. Read on to learn what it is, how it works — and if it could be right for your marketing strategy. How Does Retail Media Advertising Work? billion in 2020 to $45.38
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Brunner
OCTOBER 21, 2022
These channels, on the other hand, are less tightly targeted for B2B but still hit the right people if the strategy behind the targeting is tactical. Bots have been an issue since digital advertising started. In deciding on a platform (or platforms), we don’t typically think about bots, but we should.
Brunner
NOVEMBER 22, 2019
If you’re a B2C retail brand, chances are eCommerce is a priority, but how strong is your social commerce presence when it comes to a 2020 marketing plan? Facebook’s advertising platform is the main driver for their social commerce business. Enables online retailers to reach new markets and audiences with targeted advertising.
The BMI Lab Blog
AUGUST 4, 2017
This pattern requires a very sophisticated pricing and marketing strategy. Usually, the core service is advertised and offered at very low rates, to get the customers on board. Many companies, building both B2B and B2C products, allow their customers to pay for different features, apart from the core software.
The BMI Lab Blog
NOVEMBER 30, 2020
If your MVP is a B2C product/service, it can make sense to use local or global influencers to target the audience you need: Hypr (expensive) is an extensive platform that offers broad influencer marketing support. The most powerful searching engine also offers it own advertising services, called Google Ads.
The BMI Lab Blog
FEBRUARY 15, 2018
TICK's launch to the market required some investment in marketing and advertisement, together with setting up the business operations and infrastructure needed to deliver the service. In the backend, TICK is leveraging the orchestrator business model pattern, relying on an extensive network of partners e.g. dry-cleaners, bike couriers.
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