Harvard Business Review
MARCH 6, 2024
Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%).
Brunner
JANUARY 5, 2024
It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. Read on to learn what it is, how it works — and if it could be right for your marketing strategy. How Does Retail Media Advertising Work? billion in 2020 to $45.38
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Brunner
DECEMBER 8, 2022
Many marketers are still skeptical about TikTok’s place in the digital marketing toolbox, but more and more articles like this one from TechCrunch are making it clear that the platform is no longer playing second fiddle to the likes of Google, Microsoft, and Meta. However, you may have had a tougher time when proving ROI.
Brunner
NOVEMBER 22, 2019
If you’re a B2C retail brand, chances are eCommerce is a priority, but how strong is your social commerce presence when it comes to a 2020 marketing plan? Facebook’s advertising platform is the main driver for their social commerce business. Enables online retailers to reach new markets and audiences with targeted advertising.
The BMI Lab Blog
AUGUST 4, 2017
This pattern requires a very sophisticated pricing and marketing strategy. Usually, the core service is advertised and offered at very low rates, to get the customers on board. Many companies, building both B2B and B2C products, allow their customers to pay for different features, apart from the core software. Where is it used?
The BMI Lab Blog
NOVEMBER 30, 2020
Embedding interactive content such as quizzes, polls, forms, or giveaways can help you boost your marketing and get feedback from your visitors. There are a lot of tools on the market that will help you doing so, and you should select according to your capabilities. Our recommendation: Typeform , Outgrow or Apester. Just use Logojoy.
The BMI Lab Blog
FEBRUARY 15, 2018
When we look for inspiring examples of business model innovations on the Internet, we usually find business cases like Netflix, Amazon, Uber or other giants that have successfully implemented new business models, and hence boosted their performance and market dominance.
Expert insights. Personalized for you.
139 
Let's personalize your content