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What is Retail Media Advertising and Is it a Fit for My Brand?

Brunner

It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. How Does Retail Media Advertising Work? Who Does Retail Media Advertising Work For? What Are the Benefits of Retail Media Advertising? billion in 2020 to $45.38

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From legal services to health care to banking, Brunner client campaigns win ADDY awards

Brunner

Brunner campaigns for three client partners — Edgar Snyder & Associates (legal services), Lehigh Valley Health Network (health care), and WesBanco (banking) — recently won silver awards at the 2021-2022 Pittsburgh American Advertising Awards, held by the American Advertising Federation Pittsburgh. WesBanco: “Community”.

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Seven Things To Think About When Starting Your Own Business

The Human Factor

When setting up your own business, you want to be able to take the lead in a competitive market. Opening a Business Bank Accounts. You could argue a bank account is the most important elements for a business; after all, with no bank account, how can you charge your customers? What is your USP?

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Is your company up for disruption? Possibly not

David Marks

Over the past decade, industries far and wide, from publishing, advertisement, music, retail, hospitality and transportation seen revenues diminish and/or potential customers flock to new competition from teenage and toddler companies like Amazon, Google, Facebook, Uber, AirBNB, Netflix and Spotify. Take an average bank for instance.

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The Latest Technology And Software To Help Monitor Your Business

The Human Factor

A handy piece of software to use for when starting up a business is a MAP (Minimum Advertised Price). These policies stop you from undervaluing your product or service while staying competitive with others in your industry. And with mobile banking, managing your finances on the go has never been so easy. MAP Monitoring.

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Relationship Marketing For Financial Businesses

The Human Factor

84% of customers stated that word of mouth was behind their choice, rather than trusting traditional advertising. Perfect for a rapidly changing banking environment and gives a competitive advantage. Social media is valuable because feedback can be given at any time. Trusting customers may initiate free word of mouth referrals.

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Is your company up for disruption? Possibly not

David Marks

Over the past decade, industries far and wide, from publishing, advertisement, music, retail, hospitality and transportation seen revenues diminish and/or potential customers flock to new competition from teenage and toddler companies like Amazon, Google, Facebook, Uber, AirBNB, Netflix and Spotify. Take an average bank for instance.