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From legal services to health care to banking, Brunner client campaigns win ADDY awards

Brunner

Brunner campaigns for three client partners — Edgar Snyder & Associates (legal services), Lehigh Valley Health Network (health care), and WesBanco (banking) — recently won silver awards at the 2021-2022 Pittsburgh American Advertising Awards, held by the American Advertising Federation Pittsburgh. WesBanco: “Community”.

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What is Retail Media Advertising and Is it a Fit for My Brand?

Brunner

It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. Read on to learn what it is, how it works — and if it could be right for your marketing strategy. How Does Retail Media Advertising Work? Who Does Retail Media Advertising Work For?

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The Latest Technology And Software To Help Monitor Your Business

The Human Factor

That way you can work on building a better strategy so that you can effectively sell the product or service to your consumers. A handy piece of software to use for when starting up a business is a MAP (Minimum Advertised Price). And with mobile banking, managing your finances on the go has never been so easy. MAP Monitoring.

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Relationship Marketing For Financial Businesses

The Human Factor

Relationship marketing is a long-term marketing strategy, which builds personalized relationships with customers, creating an improved financial service experience, based on customer loyalty and two-way dialogue. 84% of customers stated that word of mouth was behind their choice, rather than trusting traditional advertising.

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Axel Springer & External Innovation. How to turn “Spray and Pray” into “Spray and Succeed”?

CREATORS

Today’s competitive market has made it both trendy?—?and a strategy known as “spray and pray” in the venture capital world, which has been adopted by a myriad of companies. Most corporations using the “spray and pray” method have disorganized innovation strategies. and necessary?—?for It cannibalized its own core business.

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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

There’s quite a bit of variation in terms of business environment, priorities, strategies and other factors across different types of businesses. This strategy usually does the trick in placing the research participant in expert mode and researchers as the student. management consulting, business strategy). Legal services (e.g.,

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L.I.V.E. (Lean Innovation, Validation & Execution): A new, more effective way to manage multiple innovation projects

Idea to Value

method could work for your team, click here to book a free strategy video call , or if you prefer email click here to contact him directly. Viability: There is an opportunity to offer different perceived value compared to current offerings & competition. Feasibility: The concept aligns with our corporate and innovation strategy.

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