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Big Data: get to know your customer to generate more business

mjvinnovation

In this context, Big Data provides important data about customer behavior. Big Data refers to data that grows unstructured and exponentially in the world and is driven by three factors: volume, variety and data rate. ” Guide the management and implementation of Big Data.

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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

No matter what your path is, it’s important to stay up to date on the latest trends and technologies to stay ahead of the competition. In this podcast recap blog post, we will discuss how innovation derived from creativity, data, and automation can lead to success. Anyone can learn to be creative if they put in the effort.

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Urgent Message for CMOs of Challenger Brands

Brunner

We’ve all learned tough lessons over the past two months – most oriented towards our health and well-being – and the health of our businesses, too. At the core of those learnings is the impact a firm’s digital competency has on virtually every area of business, particularly marketing and customer service.

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What are the new marketing roles?

mjvinnovation

This is accomplished through the use of new technology, methods, and above all else: data to go beyond what is observed empirically or declared in market research. How is Marketing’s performance in your company?

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

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Exponential Growth: the technological evolution dictating new business models

mjvinnovation

These consumers love, advertise and are able to spend days in kilometer-long lines to be the first to buy the new iPhone. Get involved with the community and the crowd using campaigns, competitions, games. Learn more: Gamification: 8 steps to implement the methodology in your company ! Apple is an exponential organization.

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Next-Generation Mobility Stratifies OEMs

Corporate Innovation

As we move to the later phases shown in Figure 1, the size of Categories B and C will start decreasing as personal vehicle ownership decreases, the use of on-demand shared mobility continues to grow, and competition from OEMs in Categories D and E intensifies. Second, they must get the mobility service process right.

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