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‘Get in the Grove’ Campaign for IUP Takes Silver in National Education Advertising Awards

Brunner

As a public university with stellar academics, big-time research, and a warm, welcoming culture, Indiana University of Pennsylvania needed unique ways to help future students learn what the school has to offer. Winning Silver at 37 th Annual Education Advertising Awards. Brunner, as IUP’s marketing partner, got to work.

Video 98
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This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016

Idea to Value

A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947. There are a lot of great technicians in advertising.

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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. macroeconomic conditions, weather, competition), operations (e.g., By aggregating the right talent and understanding the landscape.

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Case Study: Xaxis Teaches Us About Accelerating Careers and Solutions

IdeaScale

The initiative is promoted heavily throughout the organization, with region heads mentioning it in their monthly meetings, materials and answers spread through Microsoft Teams’ chat and video functions, and friendly competition between different regions. To learn more about Xaxis, read our company case study. The Benefit.

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How to Stay Ahead of the Game in a Fast-Changing Industry

IdeaScale

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And perhaps one of the most competitive and technology-dominated industries is digital marketing. And in the field of digital advertising… read up on marketing news.

Industry 213
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4 disruptive trends for higher ed in 2024

Christensen Institute

Online learning will continue to have its moment, but a shakeout is beginning. But the basis of competition is shifting. When disruptive innovation is afoot, competition follows predictable patterns. When disruptive innovation is afoot, competition follows predictable patterns.

Trends 52
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PBTO44: Out-think, Out-pace & Out-Wit your competition with Lakshmipathy Bhat

Rmukesh Gupta

He is also a failed entrepreneur with some learning to show for it. His blog – BhatNaturally ranks among the one of the best blogs on advertising, marketing and creativity. Instead of Outspending your competition, outwit your competition. Out-think in product development and outpace competition in execution.