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‘Get in the Grove’ Campaign for IUP Takes Silver in National Education Advertising Awards

Brunner

As a public university with stellar academics, big-time research, and a warm, welcoming culture, Indiana University of Pennsylvania needed unique ways to help future students learn what the school has to offer. Winning Silver at 37 th Annual Education Advertising Awards. Brunner, as IUP’s marketing partner, got to work.

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What is Retail Media Advertising and Is it a Fit for My Brand?

Brunner

It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. Read on to learn what it is, how it works — and if it could be right for your marketing strategy. How Does Retail Media Advertising Work? Who Does Retail Media Advertising Work For?

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

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Is AI Selfish?

Digital Tonto

That in turn, raises some very important questions: What is the context we are creating for this competition and how will the rules affect our own fate? It is constantly not only learning from our behavior, it is also generating cultural content that helps to shape our identities and how we pursue status. The post Is AI Selfish?

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This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016

Idea to Value

A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947. There are a lot of great technicians in advertising.

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Video spot for WesBanco wins Silver ADDY Award

Brunner

A video spot for Brunner client WesBanco won a Silver ADDY Award in the 2023-2024 Pittsburgh American Advertising Awards competition. Learn more about Brunner’s 17-year relationship with WesBanco. The “Let’s Talk” campaign received the award in the Film, Video & Sound category.

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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. macroeconomic conditions, weather, competition), operations (e.g., By aggregating the right talent and understanding the landscape.