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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

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Monetizing Big Data in Next-Generation Mobility

Corporate Innovation

In my book and previous posts I build a broad case for the importance of big data and AI in next-generation mobility , and provide several examples of data that is being collected, or can be collected, in a variety of transportation and logistics situations. Six Use Cases For Autonomous Vehicles.

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Virtual Reality and Subliminal Marketing

Daniel Burrus

At the same time, there will be those who feel instantly compelled to compare the technology to such fads as the first 3D television. Subliminal advertising has the capability of wielding a much deeper impact with VR. The advertisers placed a billboard of people yawning at a busy metro station in Sao Paulo.

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360 - Thought Leader Interviews

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. After several technology marketing and market research industry analyst roles, I took the leap and created my own independent analyst practice in 2008.

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What are the new marketing roles?

mjvinnovation

No matter what segment of the market your company operates in, marketing is experiencing a revolution right now. In this article, we will shed some light on the new roles of Marketing. Marketing far beyond customer attraction and retention. Marketing far beyond customer attraction and retention.

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Traditional Marketing Tactics Needed for Digital Success

InnovationManagement

If you take a look at most marketing publications, the focus is on the latest and greatest marketing technology, the use of big data, and all the software, productivity, and organizational solutions you need to find and retain the best marketing force possible.

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Michael Brunner is Named Honoree in Pittsburgh’s 2020 Smart 50 Awards

Brunner

It was over thirty years ago, when Michael got into the advertising business , but his foresight and progressive thinking didn’t stop there. . 1991: Michael saw the value in big data before it was big and made Brunner’s first acquisition, a database marketing firm .