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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

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Monetizing Big Data in Next-Generation Mobility

Corporate Innovation

In my book and previous posts I build a broad case for the importance of big data and AI in next-generation mobility , and provide several examples of data that is being collected, or can be collected, in a variety of transportation and logistics situations. Six Use Cases For Autonomous Vehicles.

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Big Data: get to know your customer to generate more business

mjvinnovation

In this context, Big Data provides important data about customer behavior. Big Data refers to data that grows unstructured and exponentially in the world and is driven by three factors: volume, variety and data rate. ” Guide the management and implementation of Big Data.

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Monetizing Personalized Transportation Experiences by Exploiting Big Data

Corporate Innovation

Automakers are big advertisers. In addition to technology, the next-generation mobility playbook must be based on personalized transportation experiences that can be monetized under a new set of business models. Challenge 2 : Automakers will need new ways to differentiate the next-generation mobility offerings.

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Monetizing Personalized Transportation Experiences by Exploiting Big Data

Corporate Innovation

Automakers are big advertisers. In addition to technology, the next-generation mobility playbook must be based on personalized transportation experiences that can be monetized under a new set of business models. Challenge 2 : Automakers will need new ways to differentiate the next-generation mobility offerings.

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Monetizing Personalized Transportation Experiences by Exploiting Big Data

Corporate Innovation

Automakers are big advertisers. In addition to technology, the next-generation mobility playbook must be based on personalized transportation experiences that can be monetized under a new set of business models. Challenge 2 : Automakers will need new ways to differentiate the next-generation mobility offerings.

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Michael Brunner is Named Honoree in Pittsburgh’s 2020 Smart 50 Awards

Brunner

It was over thirty years ago, when Michael got into the advertising business , but his foresight and progressive thinking didn’t stop there. . 1991: Michael saw the value in big data before it was big and made Brunner’s first acquisition, a database marketing firm .