IdeaScale

APRIL 20, 2021

Marketing and Communications Leader Hartmut Freund and Knowledge Management Team Lead Thorsten Hoppart formed the idea management team to roll out the innovation plan globally. Freund’s strong background in marketing and communications, plus Hoppart’s networking abilities, are a large part of their success.

Case Study 130

Case Study Study Idea Management Product Innovation 130

IdeaScale

MARCH 22, 2017

In this case, the City of Calgary was a leader in generating engagement with their innovation program. They launched a full internal multi-channel marketing strategy. This is perhaps the most important engagement tactic you can use: responsiveness. But how did they do it? But that was just to invite people to participate.

Learning 150

Learning Case Study Ideation Innovation Programs 150

Daniel Burrus

MAY 18, 2022

Case Studies: Either/Or and the Shift to Both/And. Having explored it above, let’s look at two industry case studies that have long held to an either/or mentality and how a shift to a both/and mindset would transform their products, processes, or services. Higher Education.

Trends 67

Trends Case Study Industry System 67

Moves the Needle

APRIL 10, 2023

This includes all the activities done to develop, market, sell, deliver, and support the product outside of product creation, like manufacturing. The advertisement is the business activity, the CTA is visiting a landing page that describes the science behind the product. CTA: Share, refer, case study.

LEAN 40

LEAN Agile Marketing Case Study 40

Innovation Excellence

APRIL 7, 2017

They are meant to inform, entertain and engage in much the same way that articles on any mainstream media site accomplish the same goal. The stories aren’t meant to sell corn flakes. Naturally, there is a brand message, but it is subtle. True to the nature and mission of brand journalism.

Engagement 45

Engagement Case Study Study Marketing 45

Boxes and Arrows

JULY 2, 2013

3 Our emotional responses to the marketing, purchase, and use of products combine over time to create emotional experiences, which further combine to create emotional relationships. When we engage in conversation with another person, we make both unconscious and conscious evaluations of them. Designing relationships.

Design 95

Design Examples Marketing Learning 95