Advertising Case Study Marketing Strategy 
Idea to Value
APRIL 12, 2022
What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.
IdeaScale
MARCH 22, 2017
They launched a full internal multi-channel marketing strategy. This included nine different channels which included in-person events, meetings, blog posts, newsletters, social media, print media, video, website advertising, on top of the tried and true email. But that was just to invite people to participate.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
BrainZooming
APRIL 28, 2016
Today at the Social Media Strategy Summit, along with Kaite Stover, Director of Readers’ Services at the Kansas City Public Library , I’m presenting a fun case study. Kaite will cover the Kansas City Public Library social media strategy and implementation from start to finish. Enjoy this article?
Brunner
AUGUST 10, 2022
The Pittsburgh-based marketing agency, Brunner (pronounced “Brew-ner”) has partnered with Roku to offer their clients access to Roku’s OneView , the ad platform built for TV streaming, to help performance marketer’s fuel growth through TV streaming ads. Brunner needed a marketing solution for a post-cookie advertising model.
Daniel Burrus
MAY 18, 2022
Case Studies: Either/Or and the Shift to Both/And. Having explored it above, let’s look at two industry case studies that have long held to an either/or mentality and how a shift to a both/and mindset would transform their products, processes, or services. Higher Education.
The Human Factor
OCTOBER 6, 2019
For all the business advice hosted on blogs, entrepreneurs that turn into business consultants, or the vast array of business case studies out there, you would think that running a business is a cakewalk. Here’s how: Marketing. But it isn’t. Business arrogance is not a healthy thing. It is also far from profitable.
Board of Innovation
JUNE 6, 2022
Check it out HBR Cold Case Why read a case study when you can listen to one instead? Speaking of which, we must add ‘record our case studies to the to-do list. Check it out HBR Exponential View A Harvard Business Review podcast about how AI and other technologies are transforming business and society.
Expert insights. Personalized for you.
257 
Let's personalize your content