BrainZooming

JANUARY 23, 2018

We have designed several branding strategy scopes of work recently where the available time between developing strategy and implementation is tight. In these cases, a critical question arises: How do you open branding strategy development to other partner organizations to create a seamless implementation process?

Strategy 95

Strategy Strategy Marketing Strategic Thinking 95

IdeaScale

MARCH 22, 2017

myCityInnovation initially invited the City’s 12,000 “wired” employees to share, collaborate, and test new ideas for improving City services. They launched a full internal multi-channel marketing strategy. To learn more about the City of Calgary and their myCityInnovation program, download their case study. .

Learning 150

Learning Case Study Ideation Innovation Programs 150

BrainZooming

NOVEMBER 13, 2015

Great branding strategy examples abound. If your organization specializes in one particular area, your branding strategy discussions should include the question: “If our customers can think it, can we make it?” FREE Download: “Results!!! Actively engage stakeholders in strategy AND implementation success.

Strategy 40

Strategy Strategy Guidelines Engagement 40

Brunner

OCTOBER 18, 2023

From this work, we’ve identified several effective ways to run and measure successful marketing and advertising campaigns without using cookies. Most of these options are built on collaboration with strategic partners who offer innovative technologies that do not rely on cookies. The value exchange approach is crucial.

Marketing 52

Marketing Data Software Review Survey 52

BrainZooming

OCTOBER 16, 2018

I’m guessing that this all came together for me right then because I had been pitching a new client in partnership with an advertising agency. Brainzooming as the blues scale of strategy, innovation, and branding? Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. I like the concept, a lot. Innovation.

Creativity 79

Creativity eBook Creative Thinking Strategic Thinking 79

BrainZooming

DECEMBER 2, 2015

When a brand strategy change is planned, what happens first? An earlier “Inside the Executive Suite” article from Armada Corporate Intelligence addressed this important brand strategy question about how changes are rolled out to the public. This could come via broad employee involvement in providing input to the strategy.

Strategy 40

Strategy Strategy Engagement Marketing 40

BrainZooming

APRIL 28, 2016

Today at the Social Media Strategy Summit, along with Kaite Stover, Director of Readers’ Services at the Kansas City Public Library , I’m presenting a fun case study. Kaite will cover the Kansas City Public Library social media strategy and implementation from start to finish. Maximizing the formula for compelling content.

Strategy 40

Strategy Strategy How To Case Study 40