BrainZooming

JANUARY 21, 2016

Our buddies at Armada Corporate Intelligence addressed what sections you should include in your go to market strategy plan in their “Inside the Executive Suite” feature. They highlighted ten different sections to include your strategy plan. 10 Sections Your Go to Market Strategy Plan Should Include via Armada Corporate Intelligence.

Strategy 40

Strategy Strategy Marketing eBook 40

BrainZooming

OCTOBER 28, 2015

When it comes to bad decisions about branding strategies, this scary mistake is all tricks and no treats. Extending Branding Strategies Too Far. As we point out in workshops, when trying to extend branding strategies into new or unusual territory, you may have to vary the brand personality. – Mike Brown.

Strategy 40

Strategy Strategy eBook Strategic Thinking 40

BrainZooming

APRIL 28, 2016

Today at the Social Media Strategy Summit, along with Kaite Stover, Director of Readers’ Services at the Kansas City Public Library , I’m presenting a fun case study. Kaite will cover the Kansas City Public Library social media strategy and implementation from start to finish. Maximizing the formula for compelling content.

Strategy 40

Strategy Strategy How To Case Study 40

BrainZooming

OCTOBER 13, 2015

We haven’t talked about stealing (or copying) ideas as a creative strategy for some time. Translated into a creative strategy formula, it’s an example of “Lead, Copy (1 and 2), Swerve, Integrate, Go.” Here’s how this creative strategy formula plays out between two well-known consumer brands. Brainzooming Has an Answer!

Creativity 40

Creativity Strategy Strategy eBook 40

BrainZooming

OCTOBER 16, 2018

I’m guessing that this all came together for me right then because I had been pitching a new client in partnership with an advertising agency. Brainzooming as the blues scale of strategy, innovation, and branding? Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. Branding and Marketing. Innovation.

Creativity 79

Creativity eBook Creative Thinking Strategic Thinking 79

BrainZooming

DECEMBER 2, 2015

When a brand strategy change is planned, what happens first? An earlier “Inside the Executive Suite” article from Armada Corporate Intelligence addressed this important brand strategy question about how changes are rolled out to the public. This could come via broad employee involvement in providing input to the strategy.

Strategy 40

Strategy Strategy Engagement Marketing 40

Daniel Burrus

MAY 25, 2022

Because we are armed with greater comfort in using digital tools to shop and buy, physical stores need to embrace a digital-first strategy to elevate their in-store retail experiences. Now, we turn our attention to the marketing and advertising end of retail.

Artificial Inteligence 76

Artificial Inteligence Trends Disruption Technology 76

Acuvate

DECEMBER 20, 2018

Marketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing strategy. A holistic and effective marketing strategy would also measure and track parameters like: The type of media used. Download Now. At what frequency do the ads need to be renewed. FREE EBOOK.

Marketing 49

Marketing Artificial Inteligence Data Analysis 49

mjvinnovation

FEBRUARY 18, 2020

Under this umbrella are practical functions such as: Making a data-oriented marketing strategy to provide intelligence at all levels of business. The companies most tuned to this movement have designed Growth Marketing strategies, which bring together a series of marketing-oriented experiments and tests aimed at exponentiality.

Marketing 52

Marketing Data Big Data Study 52

BrainZooming

JANUARY 7, 2016

Download our FREE “Taking the No Out of InNOvation eBook to help generate extreme creativity and ideas! For organizational innovation success, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative growth strategies.

Strategic Thinking 40

Strategic Thinking eBook Strategy Strategy 40

BrainZooming

SEPTEMBER 18, 2015

I have always been a big believer that radio advertising – great radio advertising- was the most creative, and most difficult of the traditional advertising formats. Unfortunately there is also a tradition of really bad radio advertising. I am a big believer in strategy, go figure. Maybe I am not an early adopter.

Marketing 40

Marketing Creativity Course Tips 40

BrainZooming

DECEMBER 21, 2017

Yet, advertisements, emails, and online remarketing campaigns demand that we keep shopping throughout the weekend if we are truly going to have positive impacts on our relationships with friends, loved ones, and co-workers. What survival strategies worked when disaster struck? Finished your holiday shopping? What hasn’t gone well?

Creativity 79

Creativity eBook Report Strategy 79

Daniel Burrus

AUGUST 31, 2016

However, in just over a month, the game-changing Pokémon Go has been downloaded by over 100 million users. Elsewhere, a digital strategy that consists of putting screens everywhere already looks outdated before it’s even been implemented. In just a few weeks, a new benchmark has been created.

Video 60

Video Trends Technology Software 60

Gijs Van Wulfen

NOVEMBER 7, 2016

From all these workshops I identified fifteen obstacles which may block you during the fuzzy front end along the path towards a successful new business case: Unclear strategy. In no time they had put together a website advertising lodging for overnight guests which they called “Airbed and Breakfast”. No priority for innovation.

Technical Review 63

Technical Review Innovation Technology Resources 63

BrainZooming

NOVEMBER 2, 2015

While employer branding can be misconstrued as slick advertising promoting a business as an incredible place to work, it should actually focus on how a brand exchanges value with its employees. That does not mean everyone determines and forms strategy. FREE Download: “Results!!!

Training 40

Training Leadership Underperforming Technical Team Strategy 40

Gijs Van Wulfen

MAY 5, 2017

From all these workshops I identified fifteen obstacles which may block you during the fuzzy front end along the path towards a successful new business case: Unclear strategy. In no time they had put together a website advertising lodging for overnight guests which they called “Airbed and Breakfast”. No priority for innovation.

Innovation 63

Innovation Technology Conference Ideation 63

Boxes and Arrows

APRIL 9, 2009

Download them individually here, or get them all with the Boxes and Arrows “iTunes feed&# :[link]. Designing For, With, and Around Advertising – Karen McGrane User experience designers often express a desire to play more of a strategic role in guiding business decisions. We love the work we do.

Underperforming Technical Team 45

Underperforming Technical Team Technical Review Design Conference 45

Idea Drop

SEPTEMBER 4, 2017

However, when they were told by an advertising company that their greatest threats were online retailers, downloadable music and supermarkets selling discounted products, they refused to believe it. HMV The ultimate CD, VHS and video games retailer for most of the 90s, HMV was known as the place to browse.

Company 68

Company Software Review Innovation Technical Review 68

Innovation in Practice

JANUARY 12, 2018

But what the critics are really complaining about are formal brainstorming sessions, governed by a set of rules that originated with advertising manager Alex Faickney Osborn, in his 1963 book Applied Imagination. To summarize, Brainstorming can indeed be useful: For a quick download of existing ideas. Paul Sloane ). For teambuilding.

Brainstorming 55

Brainstorming Innovation Idea Generation Creativity 55

Daniel Burrus

MARCH 7, 2018

Consider these interesting statistics when it comes to privacy: Google commands 77 percent of search advertising revenue in the United States. Between them, Google and Facebook control 56 percent of the mobile advertising market. Think back to the last time you downloaded something off the internet for free. Private Information?

Technology 48

Technology Data Engagement Leadership 48

The Human Factor

FEBRUARY 1, 2021

Advanced technology will advance your business, and the tech strategies that you use for your business are vital for success. We’re not talking about the internet or using dark mode, but things like these four important technology strategies for small/medium businesses. Isn’t technology grand? Customer Service Software.

Engagement 53

Engagement Software Competition Technology 53

Boxes and Arrows

JANUARY 30, 2014

Strategy plane. As a learning experience designer, you should focus your time and attention during the strategy plane on identifying the gaps that exist between the learner and his/her desired outcome. Should the learner know about Google Analytics before or after Facebook Paid Advertising?

Design 110

Design Learning Data Software Review 110

Boxes and Arrows

MARCH 26, 2013

lift in browser downloads. If you run search engine advertising, you’re familiar with quality score—Google’s determination of how ‘relevant’ your ad is—and you know it impacts the per-click price of your ad. Here’s a strategy to start moving your site in the right direction. You guessed it. Conversions increased dramatically.

Case Study 79

Case Study Study Tools Software 79

BrainZooming

JUNE 27, 2016

Last Friday’s Gas Can Creative Conference sponsored by AAF-KC (American Advertising Federation – Kansas City) was a half-empty gas can, at best. Stefan Mumaw, Director of Creative Strategy at Hint , shared a creative thinking exercise in a morning break segment. We’ll turn the event’s downsides into a positive later in the week.

Creative Thinking 63

Creative Thinking Creativity Exercises Strategic Thinking 63