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‘Get in the Grove’ Campaign for IUP Takes Silver in National Education Advertising Awards

Brunner

The result is the ‘Get in the Grove’ campaign, a set of videos featuring one of IUP’s most beloved campus features — its grove of towering, majestic oak trees — along with enthusiastic students engaged in all types of academic pursuits. Winning Silver at 37 th Annual Education Advertising Awards. More to come!

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

Many articles have commented on the acquisition of creative talent by consultancies to compete with ad agencies. In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. Engage past marketing.

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From legal services to health care to banking, Brunner client campaigns win ADDY awards

Brunner

Brunner campaigns for three client partners — Edgar Snyder & Associates (legal services), Lehigh Valley Health Network (health care), and WesBanco (banking) — recently won silver awards at the 2021-2022 Pittsburgh American Advertising Awards, held by the American Advertising Federation Pittsburgh. WesBanco: “Community”.

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8 Types of Innovation in Business: A Comprehensive Guide

Qmarkets

Razors have undergone incremental innovations over time Source: The Hustle Incremental innovations may not make headlines, but they’re the steady pulses that keep businesses competitive and responsive to market demands. This revolves around novel ways of promoting products and engaging with customers.

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The 5 Benefits of Greater Diversity, Equity, and Inclusion

CMOE

Within the progressively more-competitive work environment, new skills and talents are essential to a company’s innovative success. Greater Innovation and Creativity. It’s no secret that a more innovative and creative approach to business directly correlates with increased revenue. Employee Engagement.

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Generative AI Use Cases and Benefits for Enterprises

Acuvate

Generative AI has the potential to reshape the workplace and the way businesses engage with customers. In the fiercely competitive landscape where the war for talent doesn’t seem to relent, these simplification and efficiency superpowers can set apart the celebrated employers from the rest. However, it’s easier said than done.