BrainZooming

OCTOBER 16, 2018

I’m guessing that this all came together for me right then because I had been pitching a new client in partnership with an advertising agency. I explained to them that no matter who we bring into an in-person Brainzooming workshop, we design the questions and exercises so that EVERYONE will be successful participating. Innovation.

Creativity 79

Creativity eBook Creative Thinking Strategic Thinking 79

BrainZooming

JUNE 27, 2016

Last Friday’s Gas Can Creative Conference sponsored by AAF-KC (American Advertising Federation – Kansas City) was a half-empty gas can, at best. While there were a few presentations and ideas to stimulate our creative thinking skills, there were far too few for an all-day event. Push for Absurd Ideas. Icky Brand Pairings.

Creative Thinking 63

Creative Thinking Creativity Exercises Strategic Thinking 63

mjvinnovation

FEBRUARY 18, 2020

The companies most tuned to this movement have designed Growth Marketing strategies, which bring together a series of marketing-oriented experiments and tests aimed at exponentiality. Creativity. It seems like a common thing, but the best professionals in “new marketing” are really willing to think creatively.

Marketing 52

Marketing Data Big Data Study 52

Innovation in Practice

JANUARY 12, 2018

When thinking about creativity in teams, we often imagine a bunch of people in front of a flipchart throwing on the paper whatever comes to their mind – brainstorming. This is how Mark McGuinness defines the term: “‘Brainstorming’ is such a common word that it’s often used to describe any meeting or conversation designed to generate ideas.

Brainstorming 55

Brainstorming Innovation Idea Generation Creativity 55

Gijs Van Wulfen

NOVEMBER 7, 2016

Cornelius Herstatt and Birgit Verworn state on this: “Within the innovation process, we believe, the early phases (“fuzzy front end”) to have the highest impact on the whole process and the result, since it will influence the design and total costs of the innovation extremely. tim/downloads/arbeitspapiere/Arbeitspapier_4.pdf.

Technical Review 63

Technical Review Innovation Technology Resources 63

BrainZooming

NOVEMBER 13, 2015

It was only after pulling into the parking lot at Kris and Kate’s Ice Cream Treats on the return trip that something even more incredible than the building’s design jumped out: the best brand promise ever. FREE Download: “Results!!! “If you can think it, we can make it.”

Strategy 40

Strategy Strategy Guidelines Engagement 40

BrainZooming

JANUARY 21, 2016

You need to communicate the primary targets you are trying to reach based on a product’s design, intended experience, and marketing. This isn’t just about logos, advertising, and colors. Boost Your Creativity with “Taking the NO Out of InNOvation”. Everyone” is not an answer to describe the target market. Brand Strategy.

Strategy 40

Strategy Strategy Marketing eBook 40