BrainZooming
OCTOBER 16, 2018
I’m guessing that this all came together for me right then because I had been pitching a new client in partnership with an advertising agency. It’s like the secret to creative success for everyone ! Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. Extreme Creativity. Innovation.
BrainZooming
FEBRUARY 8, 2016
Maybe for the first time in many years, I was more excited about the football than the advertising. There were questions about why the advertisers seem not to understand the value of integrating social media and digital with their $5 million thirty-second advertisements. Related posts YouTube Is Ruining Super Bowl Advertising!
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BrainZooming
JUNE 27, 2016
Last Friday’s Gas Can Creative Conference sponsored by AAF-KC (American Advertising Federation – Kansas City) was a half-empty gas can, at best. While there were a few presentations and ideas to stimulate our creative thinking skills, there were far too few for an all-day event. Push for Absurd Ideas. Icky Brand Pairings.
BrainZooming
OCTOBER 13, 2015
We haven’t talked about stealing (or copying) ideas as a creative strategy for some time. Translated into a creative strategy formula, it’s an example of “Lead, Copy (1 and 2), Swerve, Integrate, Go.” Here’s how this creative strategy formula plays out between two well-known consumer brands. BTW, A Word about Personalization.
BrainZooming
SEPTEMBER 18, 2015
I have always been a big believer that radio advertising – great radio advertising- was the most creative, and most difficult of the traditional advertising formats. Unfortunately there is also a tradition of really bad radio advertising. As always, you can get to the creative clicks via the headlines.
BrainZooming
MAY 15, 2017
I’ve spent a heck of a lot of time considering on design as we solidify the Brainzooming brand’s visual vocabulary through creating more eBooks on strategy and innovation (with our initial offer on branding on the way). You can do this by: Combing through brand foundation materials and existing creative briefs.
BrainZooming
JANUARY 7, 2016
Boost Your Creativity with “Taking the NO Out of InNOvation”. Download our FREE “Taking the No Out of InNOvation eBook to help generate extreme creativity and ideas! – Mike Brown. If you enjoyed this article, subscribe to the free Brainzooming blog email updates.
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