Advertising Document Project Strategy 
Leapfrogging
SEPTEMBER 30, 2019
In January 1996, two Stanford PhD students started working on a research project that would change the world. They nicknamed their project BackRub, because it checked backlinks of websites to determine their importance. Driving True Innovation Within Your Organization Means You Must Outline Your Goals and Priorities Clearly.
The Human Factor
MARCH 14, 2019
Relationship marketing is a long-term marketing strategy, which builds personalized relationships with customers, creating an improved financial service experience, based on customer loyalty and two-way dialogue. 84% of customers stated that word of mouth was behind their choice, rather than trusting traditional advertising.
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Boxes and Arrows
APRIL 9, 2009
Bolt|Peters CEO Nate Bolt discusses these challenges and how to use new technologies pragmatically to document, broadcast, and involve stakeholders in mobile research process. Yet UX designers don’t always seek to understand the advertising business model so they can maximize revenue.
Your Ideas are Terrible
NOVEMBER 8, 2016
Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? High-functioning teams use personas in every customer-facing decision: feature design, usability, landing pages, content, advertising campaigns, etc. So… just who is our customer anyway? Customers have different needs.
Xplaner
MAY 22, 2008
In the early stages of an initiative, PowerPoint is used in strategy sessions, to present proposals and put forth plans. The same document that is used to present information in a meeting or conference, can, with little or no modification, be emailed as a document or shared online, retaining much of its meaning.
Boxes and Arrows
MARCH 10, 2015
Link to the task or project plan where others can track the status of the test. After the test has run its course and you’ve compiled the results into the Optimization Test Results document, send out a final email to communicate this. Give folks a day or two to respond. The email should include: Name/brief description of the test.
Boxes and Arrows
FEBRUARY 18, 2014
The idea was basically to turn commercial spaces into the comments thread below any HuffPo story (granted, a way to place more advertising in front of people). I was also prepared with some basic content strategy advice; suggestions about building a content strategy process seemed nicer than pointing out all the poor grammar and typos.
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