Idea to Value
FEBRUARY 3, 2021
Did your advertising agency suggest it is time for a brand refresh after your new product didn’t fly off the shelves? Would they benefit from the revenue of such a big new project? Did your department head list out multiple reasons why your proposed innovation project isn’t a good idea? How much will they benefit?
Brunner
DECEMBER 12, 2023
Video spots for two Brunner clients — YellaWood and Vespyr — have won Graphis Advertising Awards 2024 , which recognize the world’s best creative work. We’re honored to partner with each of these brands and develop creative campaigns that resonate with their target audiences. See case study. See case study.
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BrainZooming
JANUARY 23, 2018
We have designed several branding strategy scopes of work recently where the available time between developing strategy and implementation is tight. In these cases, a critical question arises: How do you open branding strategy development to other partner organizations to create a seamless implementation process?
Tullio Siragusa
JANUARY 2, 2023
Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. This will help identify potential customers and inform sales strategies. This approach can help inform sales strategies and identify potential customers.
Leapfrogging
SEPTEMBER 30, 2019
In January 1996, two Stanford PhD students started working on a research project that would change the world. They nicknamed their project BackRub, because it checked backlinks of websites to determine their importance. Driving True Innovation Within Your Organization Means You Must Outline Your Goals and Priorities Clearly.
Brunner
JUNE 6, 2023
Gone are the days when advertisers had to rely on a tedious process of negotiating deals with individual account reps channel by channel, committing to ad buys, and waiting for days to receive data. These systems, called demand-side-platforms, or DSPs, allow advertisers to place ads across a number of platforms. “We’re
BrainZooming
MAY 17, 2017
I spoke about Social-First Content at the April 2017 Social Media Strategies Summit in Chicago. As always, I left this Social Media Strategies Summit with valuable insights on social content strategy plus great ideas for further developing our brand. Strategy vs. design. Writing vs. visual communication.
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