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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. It’s the biggest technical challenge in the feedback loop linking plans and budgets, strategy sessions, and campaign execution.

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Concerned about cookieless marketing? Consider these effective alternatives for targeting and audience tracking 

Brunner

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. From this work, we’ve identified several effective ways to run and measure successful marketing and advertising campaigns without using cookies.

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Thought Leader and Influencer Interview with Sam Gupta, Principal Consultant, ElevatIQ Inc

Thinkers360 - Thought Leader Interviews

With so much happening during the day, it’s very hard to focus on the content strategy. So I end up spending evenings and weekends working on content strategy only if I have permission from my 3-year-old, who is bossier than any demanding boss I would ever work with. But don’t forget to network and engage.

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Today’s Truth in Marketing: Get Interactive or Get Out of the Way

Daniel Burrus

But things are changing; technology and its exponential uses are accelerating at a rate never before seen, and because of this, all age groups are taking to software they may have never tried before. The point is that content you utilize in a marketing strategy is the Soft Trend — a future possibility that is open to influence.

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What Is Programmatic Job Advertising?

ExactHire - Innovation

Have you ever wished your recruitment advertisement strategy could target your ideal job candidate with as much precision as Instagram when it showed you that goat-shaming Farmers Insurance ad ? The targeted ads you’ve been noticing—the ones that seem tailored-made for you—are the result of a thing called programmatic advertising.

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What Is Programmatic Job Advertising?

ExactHire - Innovation

Have you ever wished your recruitment advertisement strategy could target your ideal job candidate with as much precision as Instagram when it showed you that goat-shaming Farmers Insurance ad ? The targeted ads you’ve been noticing—the ones that seem tailored-made for you—are the result of a thing called programmatic advertising.

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The Rise of Video Game Streaming Platforms

Brunner

The largest of these platforms, Twitch, has seen a massive increase in traffic due to Covid-19. Brands can equip popular streamers with their own promotional codes to influence a purchase. For brands who want advertising options, Twitch currently offers pre-roll video ads appearing before and/or during an individual’s stream.

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