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Companies that last through recessions share this marketing tactic

Brunner

economists predict another recession is due by the end of 2020, according to a survey from the National Association for Business Economics last year. If you ask Jeff Shill, the creative director at ad agency Brunner, that means building a marketing strategy heavy on emotion. Some stop advertising. Two-thirds of U.S.

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Standout in the Data Privacy Revolt with More Transparency with Your Customers

Daniel Burrus

From social media housing general data about us to Spotify or Netflix saving our entertainment preferences, we quite literally wear our lives on sleeves made of algorithms stored on remote servers. While you spend time scrolling, you are subjected to relentless advertising and targeted marketing based on your personal data.

Data 77
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Adapt or die: lessons from 5 companies that failed to innovate

Idea Drop

Although Kodak had early access to the first digital camera technology, they chose not to develop it as they felt it would kill their own film business. Each CEO was so ignorant of history that they presented the same business plan over and over again, until Netflix was ready to take their market share with a bulletproof online offering.

Company 68
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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

If you’re not sure if you’ve overlooked important criteria, ask for feedback from product managers, marketing professionals, and other user researchers who may have relevant information. Likewise, for remote interviews, small business owners and employees don’t always have convenient access to needed technology at their place of business.

Tips 65
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New Energy for Climate Innovation

Outside Innovation

org, in a marketing campaign that was launched in March 2015. These commitments include governments and investors from 43 countries and multiple sectors, including pension funds, health, education, philanthropy, faith, entertainment, climate justice and municipalities. Climate justice is a cause that many people are happy to join.