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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

No matter what your path is, it’s important to stay up to date on the latest trends and technologies to stay ahead of the competition. Recently caught up with Alex on the Tech Backstage Podcast. They started by selling brands of better foods and treats for pets through eCommerce platforms and tech tools. .

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. This will help identify potential customers and inform sales strategies. This can be done through interviews, surveys, and other forms of customer research.

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Concerned about cookieless marketing? Consider these effective alternatives for targeting and audience tracking 

Brunner

From this work, we’ve identified several effective ways to run and measure successful marketing and advertising campaigns without using cookies. Most of these options are built on collaboration with strategic partners who offer innovative technologies that do not rely on cookies.

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Generative AI Use Cases and Benefits for Enterprises

Acuvate

Among the numerous technological advancements of our era, Generative AI stands a world ahead, like the true trailblazer that it is. IT Helpdesk: Quick Answers and Resolutions to the Tech Complexity An average organization has 254 tools. With Generative AI, this whirlwind of tech and IT constraints transforms into a streamlined process.

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Today’s Truth in Marketing: Get Interactive or Get Out of the Way

Daniel Burrus

It is time that we bring these two worlds together in a productive way, and the link between the two in today’s world has much to do with transformative digital technology, Hard Trend future certainties around those technologies , and how they can be leveraged in new ways for the purposes of effective marketing.

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Companies that last through recessions share this marketing tactic

Brunner

economists predict another recession is due by the end of 2020, according to a survey from the National Association for Business Economics last year. If you ask Jeff Shill, the creative director at ad agency Brunner, that means building a marketing strategy heavy on emotion. Some stop advertising. Two-thirds of U.S.

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Swipe Up: How Social Commerce is Changing an Industry

Brunner

eMarketer further cites an August 2019 survey conducted by BizRate Insights that reports social commerce ranked among the most-used emerging Ecommerce behaviors by US consumers. Facebook’s advertising platform is the main driver for their social commerce business. eMarketer reports that Adobe found Facebook drove 80.4%