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Why B2B Marketers Were More Innovative 10 Years Ago

Brunner

During a recent perusal through the archives, I noticed that in the B2B space, we were talking about, and doing, some very forward-looking things a decade ago — long before “digital transformation” came into vogue. Around 2009, I was asked for my top trends related to B2B marketing. There weren’t a lot of standards yet defined.

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Qmarkets and OmniStrada Partner to Empower Asian Businesses with Continuous Improvement Culture & Capabilities

Qmarkets

Our combined expertise in digital transformation, omnichannel strategies, and innovation management will empower businesses to stay competitive and adapt to changes in the market and customer demands.” About OmniStrada OmniStrada is a boutique digital consultancy based in Singapore, advising B2C and B2B businesses across Asia.

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Qmarkets & Amer Sports – An Innovative Partnership that Created Unprecedented Employee Engagement

Qmarkets

From mobile innovation solutions to analog internal marketing, gamification, and employee meeting spaces, read our case study to learn all about Amer Sports' approach to innovation today. Amer Sports is a large, international, Nasdaq-Helsinki-listed sporting goods company with both B2B and B2C focus in 34 countries.

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The Dwindling Shelf Life of Market Insights?—?And What To Do About It

New Markets Advisors

The Dwindling Shelf Life of Market Insights?—?And Unfortunately, companies have limited resources, and they can only refresh their market research on a relatively limited basis. including both B2B and B2C customers?—?are The other key reason to maintain stable Jobs research is that it allows teams to be more agile.

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How do we measure success in our digital transformation? A journey of discovery

Paul Hobcraft

Of course, once we have our ways to measure we must calibrate this against others, in seeing the outcomes feeding back from our customers and markets but it is a journey that you can undertake as you have the best grasp of what is needed or required. Can we look out and give it a ‘hard’ quantification in five or say ten years.

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16 Creative Thinking Questions from the Most Innovative Companies

BrainZooming

In the spirit of the first Agility question below, rather than trying to imagine questions from across all the companies listed, we limited the focus to creative thinking questions inspired by the top ten most innovative companies’ innovation journeys and priorities. How is our B2B brand dramatically changing individuals’ lives?

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Digital Technology MoshPit

Gregg Fraley

Chicago, IL, August 1, 2018 — The MoshPit Innovation Service is an innovation project discovery service marketed by GFi (Gregg Fraley Innovation). MoshPit has teams combine new technology with existing processes, products, IP, market insights, and services, in an exhaustive way.