Agile B2B Marketing Technology 
Brunner
MAY 29, 2019
During a recent perusal through the archives, I noticed that in the B2B space, we were talking about, and doing, some very forward-looking things a decade ago — long before “digital transformation” came into vogue. Around 2009, I was asked for my top trends related to B2B marketing. There weren’t a lot of standards yet defined.
Tullio Siragusa
NOVEMBER 6, 2023
As the sun rises on a new business horizon, a transformative alliance between Artificial Intelligence (AI) and Design Thinking is crafting a future where technology not only complements but elevates the human experience. We transitioned from B2B or B2C to P2P. The agent knows just how to console them — that’s the future we can build.
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Gregg Fraley
AUGUST 1, 2018
New Service Offering for Digital Technology Innovation. Chicago, IL, August 1, 2018 — The MoshPit Innovation Service is an innovation project discovery service marketed by GFi (Gregg Fraley Innovation). GFi is now offering a new version of MoshPit to discover ideas that exploit new digital technologies.
Leapfrogging
FEBRUARY 21, 2023
based software companies started since 2003 and valued at over $1 billion by public or private market investors. ScaleUps, and those that invest in them, face the next-level challenge of growing revenue at scale; that is, exponentially relative to expenditures in capital, people, and technology. Lean Process targets waste directly.
New Markets Advisors
JUNE 28, 2019
The Dwindling Shelf Life of Market Insights?—?And Unfortunately, companies have limited resources, and they can only refresh their market research on a relatively limited basis. including both B2B and B2C customers?—?are The other key reason to maintain stable Jobs research is that it allows teams to be more agile.
Paul Hobcraft
OCTOBER 22, 2018
This has not been as well recognized as it is today when we attempt to make any transition, form the old ways of doing business to the new one that is highly connected, collaborative and based on our growing reliance on technology and ‘everything’ digital. You hear the word “exponential” often.
Tullio Siragusa
JULY 15, 2019
Before the development of the marketing concept as a management philosophy in the 1950s, marketing was defined essentially as selling. The traditional view of marketing up to that time was that marketing was responsible for creating demand for what farms, factories, forests, fishing, and mines could produce.
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