Airlines Culture Marketing Strategy 
Jeffrey Phillips
MARCH 26, 2024
Many of us who work in the consulting and strategy space often talk about the difficulties in understanding and more importantly, changing a corporate culture. That is, we want the culture to adapt to market needs and changes that everyone can see but inertia keeps the company from making.
BrainZooming
APRIL 21, 2017
The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.
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Rmukesh Gupta
APRIL 10, 2019
All organisation have a stated strategy – one that they would like to execute on. However, most organisations are not able to execute the stated strategy, which leads to the organisation not being able to live up to its potential and deliver what they promise to their stakeholders. So, where do things go wrong? .
Matthew May
AUGUST 10, 2015
There’s an interesting strategic play being made by Whole Foods Markets, in the midst of the company’s nearly $2 billion one-day drop in market value a few weeks ago, on the announcement of a shareholder lawsuit. So, Whole Foods is taking a Trader Joe’s strategy in launching its 365-brand stores. Weird, I know.
Michael Roberto
JANUARY 4, 2019
Source: Southwest Airlines Yesterday, Southwest Airlines co-founder and long-time CEO Herb Kelleher died at age 87. Here are five simple, yet powerful, lessons that come to mind as I reflect on the Kelleher era at the airline: Make tradeoffs. At Southwest, Kelleher chose to run an airline in a very different manner.
Leapfrogging
JANUARY 25, 2016
But perhaps the greatest innovations in business won’t be what companies decide to sell, but how they’ll go to market in ways that create entirely new business models. Here are four strategies to watch in 2016: Exclusivity – Play Hard to Get, to Get More Customers. What does that mean for marketers?
Leapfrogging
JANUARY 25, 2016
But perhaps the greatest innovations in business won’t be what companies decide to sell, but how they’ll go to market in ways that create entirely new business models. Here are four strategies to watch in 2016: Exclusivity – Play Hard to Get, to Get More Customers. What does that mean for marketers?
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