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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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Human-centred innovation in a digital world.

Paul Hobcraft

Today we are facing many current disruptions where we need to react fast and intelligently. Airlines are looking to encourage us back onto their planes. Siemens is paying for my engagement, not for promotional purpose. There are many situations we are facing that are a race against time. Keeping Us Safe for Resuming Travel.

Software 278
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Your Guide to Fueling Enterprise Innovation in the Transport Industry

Qmarkets

We’re right at the beginning of an era of market disruption affecting sweeping, radical changes to personal and public transport, and the pressure on companies to innovate is coming from all directions. Take sustainability. Electric Vehicles (EVs) We might be some way from EV ubiquity, but consumer demand is gathering serious momentum.

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The implementation of the Composable Innovation Enterprise Framework?

Paul Hobcraft

I wonder if that is the current incumbents, be these current innovation management software providers or individuals inside the organizations resisting change, as it brings significant uncertainty of change and disruption to the (inadequate) process, one that I feel is not fit for today’s and tomorrow’s innovation purpose.

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Human-centred innovation in a digital world.

Paul Hobcraft

Today we are facing many current disruptions where we need to react fast and intelligently. Airlines are looking to encourage us back onto their planes. Siemens is paying for my engagement, not for promotional purpose. There are many situations we are facing that is a race against time. Keeping Us Safe for Resuming Travel.

Software 130
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Human-centred innovation in a digital world.

Paul Hobcraft

Today we are facing many current disruptions where we need to react fast and intelligently. Airlines are looking to encourage us back onto their planes. Siemens is paying for my engagement, not for promotional purpose. There are many situations we are facing that is a race against time. Keeping Us Safe for Resuming Travel.

Software 130
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Building the innovation stack

Paul Hobcraft

The aim was to build an innovative solution that both disrupted the status quo and created a huge barrier to entry for competitors who might attempt to copy it. Examples like IKEA, Square (Jim McKelvey’s solution), and Southwest Airlines are credited with creating innovation stacks. Arguably this was more for a startup.