How WOW Air Disrupted The Airline Industry

Innovation Excellence

So, how did one airline company disrupt the airline industry through a low-budget carrier? Innovation Airline Industry airlines disruption Iceland travel Wow AirA remote, often misunderstood country, Iceland has become one of the hottest tourist destinations. The Rise of Icelandic Travel in the United States: Iceland is anticipated to have more tourists than their entire population this year according to Vox. This is quite alarming.

This Is How Your Business Will Be Disrupted

Innovation Excellence

Innovation Core Competence Southwest Airlines Wal-MartThe principles of running a business are fairly straightforward. You create clear objectives, achieve them efficiently and try to get better as you go. Business school professors have fancy names for this stuff, like “strategic DNA,” “core competencies” and “continuous improvement,” but in a nutshell all that stuff means is that you try to do things.

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Here’s How You Know Your Industry Is About To Be Disrupted

Innovation Excellence

In a variety of industries today, ranging from airlines to healthcare to even buying a coffin for a funeral, a handful of major players dominate, which allows them to raise prices and restrict consumer choice. Innovation disruption

“Decouple” the Value Chain to Drive Digital Disruption

Leapfrogging

Digital disruption isn’t just about the internet or mobile technology. I recently had a chance to connect with Harvard Business School professor, Thales Teixeira, whose most recent book, Unlocking the Customer Value Chain , highlights the dynamics of “decoupling” and why it will drive even more disruption than we’ve seen in the world. Teixeira says the seeds of digital disruption originally started with unbundling as the internet became widely accessible.

Norwegian Airlines: Are They Built to Last?

Michael Roberto

Travelers in my area have been enjoying incredibly low fare trips to Europe on Norwegian Airlines. The Wall Street Journal's Heard on the Street column has some doubts : The airline operates a very different growth model to tried and tested low-cost carriers such as Southwest Airlines Co. These combine a disruptive approach to operations with a conservative one to finances. Frequent fliers may hope its ambitious project to disrupt the North Atlantic oligopoly thrives.

Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines. United Airlines is at the forefront of recent business and general news due to having forcibly removed a passenger from a partner airline flight.

The Risks of Sticking with Legacy Technology

Daniel Burrus

In July 2016, Southwest Airlines canceled 2,300 flights when a router failed, delaying hundreds of thousands of passengers. Legacy technology is like that old pair of jeans you wore as a teenager. They are comfortable” was always your answer to any inquiry. Move that anecdote onto a larger stage and you have a fairly accurate picture of why many organizations hold on to legacy technology—tools that are long outdated: comfort. In a world of exponential change, legacy technology is trouble.

Book Review – The Disruption Mindset by Charlene Li

Rmukesh Gupta

The book is about is basically about what do organizations (typically incumbent organizations) do to be successful at the business of disruption, the assumption being that it is unusual for the incumbents to disrupt themselves or their industries. What is the book about: Charlene gleams some key insights from some case studies of incumbent organizations, which either lost their way or got disrupted found their way to disrupt themselves and in some cases their industries.

Using The Both/And Principle To Increase Trust

Daniel Burrus

A few more similarly accelerating technology Hard Trends that increase in-person trust are contact-less kiosks for self-service in retail stores, and hotel and airline check-in using facial recognition and/or voice and smartphone.

When Creative Destruction is the Right (or Wrong) Foundation for Innovation

New Markets Advisors

In the airline industry, for example, airlines may offer an array of options that includes Economy, Premium Economy, and First Class, among others. Airlines getting rid of First Class or Business Class tickets, for example, could alienate valuable business travelers who tend not to balk at higher price tags. Even Southwest Airlines?—?famously tech disruptive-innovation innovation disruption jobs-to-be-done

Crowdsourcing Internal Innovation

Collective Innovation

For instance with airlines, you can create a difference by creating a better user experience if most airlines have the same expectation. Several airlines have focused on creating a more friendly experience, better lounges, a better business class, in-flight entertainment, food, etc. Crowdsourcing Innovation Disruptive Innovation experiential hilton idea management innovation process product enhancement validation phase value engineering

The urge to converge

The Future Shapers

Some are superior (higher price and performance), some are disrupting from beneath, and some are coming straight at you with the same offer but at a lower price. The airline industry is a prime example of a competitive marketplace where no-one gets to rest on their laurels. The low-cost airline (LCA) model was pioneered by Southwest Airlines in the USA in the 1970s, with the sole objective of offering cheaper fares than incumbent airlines.

Practicing for an emerging future

Jeffrey Phillips

While corona virus by itself is not a trend, it is a disrupter, and could be a harbinger of other widespread illnesses or pandemics, or simply a significant one-off event. But globalization, trade, interconnected airlines, access to education and travel means that what were once local outbreaks, easily controlled and perhaps quarantined, now spread exceptionally quickly.

The Value of One Good Idea

KindlingApp

Consider the iPod, Uber, or Airbnb—one good idea can can be so valuable that it disrupts entire industries. For example, in 1972, Southwest Airlines was in deep trouble: they had already been forced to sell a number of their aircraft, and were still losing money at a rapid rate. By transforming Southwest into an airline that was extremely efficient (and known for it), Franklin turned the business around almost as fast as one of his planes.

Overcoming fixedness before being locked in amber

Jeffrey Phillips

Innovation comes from outside It may not seem evident at first, but virtually all radical and disruptive innovation originates from outside an industry's boundaries, by people who often weren't even in the industry, who were serving other clients or other needs and saw a way to serve a new set of customers or solve a new set of needs. When multiple factors are changing, disruption is easier to accept. Conversely we can see why it is difficult to innovate in the airline industry.

PESTLED360: Iron Out Key Driving Forces in Your Current Environment and Anticipate Future Ones

Innovation 360 Group

A great example of disruption across industries is the way Uber instantly went from disrupting the taxi industry to holding a dominant position in the food delivery industry, rising rapidly to handle 10 billion dollars US worth of business and devouring market share from rivals Postmates, Caviar, and DoorDash. So, step one : Major players will not be able to compete on short haul, but the new airline can’t handle all the demand on its own.

Analysis Of The Next-Generation Mobility Value Chain

Corporate Innovation

While the new value chain is not expected to supplant either of the other two for the foreseeable future, it will definitely disrupt and alter them in major ways. Car rental companies, and even airlines as we consider personal mobility drones and flying cars (and here ), could provide key areas of expertise to the new value chain and become important participants. Table 2 : Areas of expertise contributed by car rental companies and airlines.

Coopetition

CREATORS

You can read part one HERE ** Do you remember who invented the liquid crystal display (LCD) back in 2003 that disrupted a whole industry and thereby brought the era of traditional tube televisions to an end? Here are some examples: Coopetition was carried out successfully by the Israeli airline El-Al when they formed their own acceleration and venture capital arm “Cockpit” to invest in promising start-ups all around the world.

Official Launch of the PESTLED360

Innovation 360 Group

A great example of disruption across industries is the way Uber instantly went from disrupting the taxi industry to holding a dominant position in the food delivery industry, rising rapidly to handle 10 billion dollars US worth of business and devouring market share from rivals Postmates, Caviar, and DoorDash. Step one : Major players will not be able to compete on short-haul, but the new airline can’t handle all the demand on its own.

Robotic Process Automation: what changes with the automation process

mjvinnovation

American Express Global Business Travel uses RPA to automate the process of canceling an airline ticket and issuing refunds. For example, companies like airlines employ thousands of customer service agents, but customers are still waiting in line. Courted by brilliant new solutions, some organizations are so focused on implementation that they neglect the HR loop, which can create some nightmare scenarios for employees who find their daily processes and workflows disrupted.

Innovating Now for a Post COVID19 World

Innovation Excellence

And the social disruption caused by COVID19 has broken more habits and established behaviors than any global event since WWII, opening the door to unprecedented change. Companies who do build in redundancy and buffers will be vulnerable to disruption from more fragile competition.

A new value chain for next-generation mobility

Corporate Innovation

ACE vehicles and on-demand mobility will cause three major shifts that can lead to the disruption of the automotive and transportation industries: a consumer shift, an automotive industry shift, and a mobility services shift. Without making this shift, automakers run the risk of being disrupted. This is common practice today in the airline industry. Today, each TNC runs its own reservation system, much like airlines used to do in the past.

Collaboration in the Time of the Coronavirus: How to Innovate Effectively During a Crisis

Qmarkets

Leverage Collective Intelligence to Support Business Contingency It is becoming increasingly clear that the COVID-19 pandemic will result in one of the most disruptive economic episodes of our generation. Already we are seeing some worryingly severe consequences, with global stock market volatility, consumer retail hysteria, and whole airline fleets grounded indefinitely.

Game Changers: How Citizen Science and Gamification Are Transforming the Business World

Qmarkets

In the current disruptive business landscape, where innovation is more important than ever , organizations need to look to alternative sources to gather ideas and solutions in order to remain successful.

Shifting Innovation Perspectives for 2019

The Future Shapers

Elsewhere Southwest Airlines has developed an innovation academy with a view to leveraging human-centred design practices in order to inspire innovation and agile thinking and devolve innovation through best practices. Strategy – Risk/Disruption. Well whilst one report saw 41% of executives acknowledging that their company is extremely/very at risk from disruption [2], another report revealed that 44% saw no reason to transform in response to disruption. [5]

Robotic Process Automation: what changes with the automation process

mjvinnovation

For example, companies like airlines employ thousands of customer service agents, but customers are still waiting in line. This can create some nightmarish scenarios for employees who find their day-to-day processes and workflows disrupted. . These activities can include queries, calculations, and record and transaction maintenance. But this quick explanation is too brief to understand the revolutionary power of RPA.

Long live the pioneers, rebels and mutineers, go forth and have no fear.

The Future Shapers

The legacy of the 1997 Marillion tour will be felt for years to come, with everything from airlines to ice coolers now relying on the crowdfunding model to get ideas off the ground. That the disruptive power of the internet and making information readily available would erode the power and mystique of many professions and elites were under attack. What is the link between singer-songwriter David Bowie, and Marillion the neo-progressive rock band of the 1980s?

To succeed, Optimise the one variable that matters

Rmukesh Gupta

This is the reason why we have well-meaning folks from Dell outsource everything to their Chinese suppliers leading to the disruption of Dell as the leader of the PC revolution. In some cases, it could be increasing worker safety (Alcoa) or reducing cost (Southwest airline) or delighting customers (Virgin). Premise: One of the things that almost everyone of us does is to optimize. We optimise our time, our money and at times even our relationships.

To succeed, Optimise the one variable that matters

Rmukesh Gupta

This is the reason why we have well-meaning folks from Dell outsource everything to their Chinese suppliers leading to the disruption of Dell as the leader of the PC revolution. In some cases, it could be increasing worker safety (Alcoa) or reducing cost (Southwest airline) or delighting customers (Virgin). Premise: One of the things that almost everyone of us does is to optimize. We optimise our time, our money and at times even our relationships.

Innovation Strategy – 6 Possibilities with Regulatory Constraints

BrainZooming

As the Journal article states, “The fledging aviators in the JetBlue program would still have to meet this requirement (1,500 hours of flying), but by assessing students at various intervals short of 1,500 hours, the airline seeks to show that its curriculum can produce outstanding pilots who have spent fewer hours in actual aircraft.”

Entrepreneurs Bring Ideas to Life

Rmukesh Gupta

When Richard Branson was mistreated by British Airways, he went on to start Virgin Airlines. They realize that over time, there are new technologies that become available, new processes become standardized, new thinking becomes pervasive and when you combine these together with other qualities that good entrepreneurs possess, we have a potent recipe for disruption.

Automakers Must Partner Around Big Data

Corporate Innovation

By partnering with them, automakers will be able to better understand their customers in far greater detail than they do today, as well as mobility services, which threaten to disrupt them. Like an airline does with its planes, Uber always wants to understand which of the vehicles in its service are more efficient and allow for higher utilization, while providing the highest satisfaction to the passengers.

Automakers Must Partner Around Big Data

Corporate Innovation

By partnering with them, automakers will be able to better understand their customers in far greater detail than they do today, as well as mobility services, which threaten to disrupt them. Like an airline does with its planes, Uber always wants to understand which of the vehicles in its service are more efficient and allow for higher utilization, while providing the highest satisfaction to the passengers.

Automakers Must Partner Around Big Data

Corporate Innovation

By partnering with them, automakers will be able to better understand their customers in far greater detail than they do today, as well as mobility services, which threaten to disrupt them. Like an airline does with its planes, Uber always wants to understand which of the vehicles in its service are more efficient and allow for higher utilization, while providing the highest satisfaction to the passengers.

Brands in Memoriam 2013

CorporateIntel

And Amazon will be disrupted one day. U S Airways is also likely to evaporate when its merger with American Airlines is completed. Amazon CEO Jeff Bezos made a spectacular impact recently when he went on 60 Minutes the day before Cyber Monday and gave us a glimpse at the future—a fleet of small delivery drones he branded Prime Air.

Don’t Fear the Fad

CorporateIntel

People have bet against railroads, phones, airlines, television, personal computers, and even guitar bands as fads—and that was before they had customers! A company that has learned to learn, that can read data and understand how fads are perpetuated as trends that constitute periodically sustained disruptions—that is a company that can extract true shareholder value from a fad, foremost by surprising and delighting customers repeatedly with that which they never expected was possible.

Five Categories of On-Demand Mobility Services Companies

Corporate Innovation

In the process, ride-hailing has disrupted the taxi and limo industries and could next disrupt public transportation and last-mile package delivery. This is the Singapore Airlines model. This is the Skywest Airlines model. In this case they will become more like Southwest Airlines. This is the Frontier Airlines model. This is the United Airlines model.