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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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A new value chain for next-generation mobility

Corporate Innovation

In my book, The Big Data Opportunity in Our Driverless Future , I make two arguments: 1) that societal and urban challenges are accelerating the adoption of on-demand mobility, and 2) technology advances, including big data and machine intelligence, are making Autonomous Connected and Electrified (ACE) vehicles a reality. Fleet insurance.

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Automakers Must Partner Around Big Data

Corporate Innovation

By partnering with them, automakers will be able to better understand their customers in far greater detail than they do today, as well as mobility services, which threaten to disrupt them. Vehicle data, e.g., vehicle breakdowns by make, model and year based on reported incidents. But why would Uber want to partner with the automaker?

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Automakers Must Partner Around Big Data

Corporate Innovation

By partnering with them, automakers will be able to better understand their customers in far greater detail than they do today, as well as mobility services, which threaten to disrupt them. Vehicle data, e.g., vehicle breakdowns by make, model and year based on reported incidents. But why would Uber want to partner with the automaker?

article thumbnail

Automakers Must Partner Around Big Data

Corporate Innovation

By partnering with them, automakers will be able to better understand their customers in far greater detail than they do today, as well as mobility services, which threaten to disrupt them. Vehicle data, e.g., vehicle breakdowns by make, model and year based on reported incidents. But why would Uber want to partner with the automaker?