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Future-Centered Design: How to Turn Great Ideas into Action Plans

Daniel Burrus

Southwest Airlines has a notable history with both intrapreneurship and solving both internal and external company pain points creatively. But at Southwest Airlines, an internal employee named Marty Cobbs decided to take passengers by surprise by livening up the safety instructions with humor.

How To 89
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Why Do Entrepreneurs Keep Entering Highly Unprofitable Industries?

Michael Roberto

We often examine industriest at the extreme - either highly profitable (such as pharma) or highly unprofitable (such as airlines or fitness centers). As I read a New York Times story this morning about two new upstart airlines , the question really hit home again. You just start as a billionaire and then open an airline.

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Basic or Luxury? Getting Your Value Proposition Right – Business Model Inspiration #4

whataventure

Get inspired by Jumeirah’s or Singapore Airlines’ luxurious solutions, and decide for yourself. Singapore Airlines. Let’s have a look at how McFit and REWE reduce their services/products to their essential features. But maybe an exclusive approach works better for you? Innovate like a serial-entrepreneur!

Groups 71
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The Dangers of Legacy Thinking

Daniel Burrus

For example, Delta Airlines’ entire fleet in the United States was temporarily grounded because of computer problems—the second shutdown over a period of six months also shutting down the carrier’s website and mobile apps. Just as old software shut down an entire airline, legacy thinking can cripple your organization.

Agile 63
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From idea to RedDot Design Award in 6 months

Board of Innovation

What you want to go for in a journey of entrepreneurship is not to go for that fancy glazing doughnut on the right, but go for the minimum that you can make actually to fulfill the need(s) of your customers. And after that, some of the largest airports in Europe and airlines in the USA were closing deals with us.

Design 52
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Why CEOs have Liberal Arts Degrees

Mills-Scofield

They are leading global airline, chemical, healthcare, pharmaceutical, and financial companies, among others. She is now the core programming director for the Brown Entrepreneurship Program and Head of Design for The Intercollegiate Finance Journal. Let's hear it from her. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~.

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To succeed, Optimise the one variable that matters

Rmukesh Gupta

In some cases, it could be increasing worker safety (Alcoa) or reducing cost (Southwest airline) or delighting customers (Virgin). Some ideas: The first thing that we need to define to operate our business under peak efficiency is to define one (or at most two) variable that when optimised, will optimise the business at a global level.