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Uncovering Innovation in China’s Liquid Bandage Market with Big Data

Yet2

Introduction: Recently, a Global Consumer Healthcare company approached yet2 with the goal of gaining a comprehensive understanding of the liquid bandage market in China. yet2 identified initial candidates and further segmented them by 3 must-have criteria: market share, certifications, and ingredients.

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Social Networks and Big Data: the best strategy for getting to know your customers

mjvinnovation

This is because the volume of daily data produced in these virtual environments is a real gold mine for companies prepared to prospect for it. Keep reading to understand how you can benefit from the combination of Social Networks + Big Data. Social Networks: the gold mine of data. And Big Data is the tool for the job. ?

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Infoxication: Why Big Data is the solution

mjvinnovation

Here, let’s reflect on Infoxication at the business level, which has to do with the concept of Big Data, as we will see throughout this article. Find out how your business can take advantage of this phenomenon and how to deal with Big Data in a profitable way and more! As you saw, the problem is a given.

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Real Management Applications of Big Data

InnovationManagement

Big Data has had a big impact on the competitive landscape. Businesses that have embraced this explosive technology of digital media are better positioned to market faster with products and services that satisfy customers' needs adequately. Here is an analysis of some of the real management applications of Big Data:

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Nick Fury: understand exploratory analysis

mjvinnovation

As we have seen, we are in the exponential curve of Big Data. Because of this, it is very important that we have methods to validate hypotheses and, more importantly, techniques so that we can see all this data clearly. It is in this context that the exploratory analysis becomes fundamental. Works as data quality control.

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Marketing funnel: generate more leads using Data Science

mjvinnovation

Analytical Culture: data as a driving force. Today, there is no way to be competitive without Data Science and Analytics. And this is precisely the key shift from Traditional Marketing to Digital Marketing: the use of data. Data Science + Marketing: the new funnel. Marketing uses digital channels.

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Brunner PROfile – The Physics of Marketing

Brunner

What do physics and marketing have in common? But what does any of this have to do with marketing in the 21 st century? But what does any of this have to do with marketing in the 21 st century? Over the last decade marketing has experienced two major revolutions. The first is the rise of digital marketing.