Article Learning Marketing Technical Review 
Harvard Business Review
JANUARY 3, 2024
Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. What can companies looking to scale up their innovations learn from their approach? While the U.S.,
Harvard Business Review
MAY 24, 2024
Increasingly, using apps such as ChatGPT or Perplexity, or search portals such as Google’s Search Generative Experience (now AI Overviews) or Bing’s Copilot, customers will learn about products and brands through natural-language outputs. The authors present three ways for marketers to rise to this challenge.
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The Human Factor
MARCH 2, 2023
image source Introduction Companies rely heavily on hiring talented tech professionals to gain a competitive edge in today’s rapidly evolving technology-driven world. However, finding and hiring the right tech talent can be daunting. A company’s success often hinges on the quality of its tech talent.
Harvard Business Review
APRIL 10, 2024
In today’s always-on environment, AI tools can help marketers optimize and personalize their campaigns quickly and efficiently. Impact-driving work requires both human ingenuity and machine speed — a combination marketers can’t fully embrace without daily practice. But AI alone won’t yield meaningful campaigns.
Leapfrogging
FEBRUARY 9, 2024
CVC units often focus on securing a competitive advantage by investing in startups with innovative technologies or business models that align with the corporation’s strategic goals. By engaging with and investing in startups, companies can gain insights into emerging technologies, trends, and business practices.
Harvard Business Review
DECEMBER 11, 2023
But this does not necessarily justify inaction, nor does it require a blanket approach to generative AI where marketers either blindly take risks or avoid AI altogether. In fact, a promising way to navigate this is a nuanced approach for which marketers systematically identify areas to experiment with generative AI and areas to wait-and-see.
Harvard Business Review
NOVEMBER 16, 2023
Generative AI holds the promise of transforming marketing in all sorts of remarkable ways, but marketing leaders have been reluctant to embrace it and lag behind their peers in other fields. This and other findings emerged in a survey that the authors recently conducted with 600 business leaders from large U.S.-based based companies.
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