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How Marketers Can Adapt to LLM-Powered Search

Harvard Business Review

Large language models (LLMs) provide a search experience that’s dramatically different from the web-browser experience. The biggest difference is this: LLMs promise to answer queries not with links, as web browsers do, but with answers. The authors present three ways for marketers to rise to this challenge.

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Do we really care about (artificial) intelligence?

Norbert Bol

Sorry for not keeping my promise to blog more in 2020 about responsible technology and artificial intelligence as I wrote in Happy New Year: The new roaring ’20 s. Responsible use of the digital enabled technologies that often inhibit artificial intelligence is still a topic of debate. Schneider et al.

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Innovation on Steroids: Next Generation AI-Powered Phases and Gates

Leapfrogging

From its inception to the current state, the processes governing the development of new products and services have continuously evolved to incorporate new methodologies and technologies. Traditional Phases and Gates Processes Traditionally, the phases and gates model has been a cornerstone in structuring innovation management.

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The future interplays between design thinking, technology and AI

Paul Hobcraft

Exploring the interplay between Humans, Technology and AI for design thinking Why is design thinking regarded as so crucial to the future of innovation in a world of accelerating interplays between humans, technology and generative AI? Moving to the edge : Organizations are becoming more agile by adopting an “edge” approach.

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

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Do we really care about (artificial) intelligence?

Norbert Bol

Sorry for not keeping my promise to blog more in 2020 about responsible technology and artificial intelligence as I wrote in Happy New Year: The new roaring ’20 s. Responsible use of the digital enabled technologies that often inhibit artificial intelligence is still a topic of debate. Schneider et al.

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AI-Powered Design Thinking: Accelerating Innovation and Insights

Leapfrogging

When organizations integrate artificial intelligence in design thinking , they enhance their ability to process large volumes of data, uncover hidden patterns, and deliver personalized experiences. With the advent of Artificial Intelligence (AI), the potential for improving Design Thinking processes has expanded exponentially.