CMOE

JULY 27, 2022

77 percent of B2B marketers use educational materials to nurture their leads. Applied Strategic Thinking®. Find a balance between meeting today’s expectations and requirements and reaching for tomorrow’s possibilities by thinking and acting in a strategic way. It’s no wonder that. Coaching TIPS2™.

Course 52

Course Trends Learning Strategic Thinking 52

BrainZooming

JANUARY 3, 2018

He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. If not, as a client, I’d be suspect of how they make it work for others in a B2B market, but not for themselves.

Strategy 96

Strategy Strategy Exercises Strategic Thinking 96

BrainZooming

FEBRUARY 26, 2018

In the spirit of the first Agility question below, rather than trying to imagine questions from across all the companies listed, we limited the focus to creative thinking questions inspired by the top ten most innovative companies’ innovation journeys and priorities. 16 Creative Thinking Questions from the Most Innovative Companies.

Creative Thinking 89

Creative Thinking Creativity Company eBook 89

BrainZooming

AUGUST 13, 2018

Yet, when we wanted to try to prove it for a B2B brand, we always wound up eliminating the necessary customer satisfaction survey questions to reduce survey time or research costs. And how do you REALLY know what factors are driving changes in expectations? In B2B, it may happen through some type of secret or mystery shopping.

Disruption 45

Disruption Strategic Thinking Survey eBook 45

BrainZooming

OCTOBER 21, 2016

When we were developing the Brainzooming strategic planning process inside a Fortune 500 company, we used it to plan strategy across a whole portfolio of services and clients in a B2B setting. 9 Ways to Keep Strategic Planning Process Exercises Fresh Every Year.

Exercises 40

Exercises eBook Strategic Thinking Groups 40

BrainZooming

NOVEMBER 2, 2016

If you have a long-standing brand needing a boost to reach its previous heights, what are your options for bringing it back to the market in a way that attracts attention, engages existing and new audiences, and delivers improved business results? After some finite period, the brand change or addition is reversed.

Strategy 40

Strategy Strategy Exercises Strategic Thinking 40

BrainZooming

FEBRUARY 28, 2017

I long ago learned an important lesson about corporate branding decisions : no matter how many intriguing, mentally-engaging brand strategy conversations you have among senior executives, those conversations NEVER lead to final decisions. See what I mean? If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

eBook 40

eBook Strategy Strategy Leadership 40