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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

Unlocking Innovation with Data, Creativity, and Automation. For some, it may be through hard work and determination, while others may find success through innovation with creativity, data, and automation. In this podcast recap blog post, we will discuss how innovation derived from creativity, data, and automation can lead to success.

Data 118
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Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving

Tullio Siragusa

Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving In the realm of B2B sales, navigating the intricate web of clients’ needs, identifying their pain points, and offering them appropriate solutions requires a perfect blend of skill and art. Remember, B2B sales isn’t just about closing a deal.

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To Reach Today’s Business Buyers, Brands Must Embrace Brands for Humans Marketing

Brunner

If you lead marketing at a B2B company, how do you describe your customers? In today’s rapidly changing marketplace, your B2B customers are not your father’s customers. Instead of B2B, it’s now B4H — Brands for Humans. According to the Trust Radius study, 80% of millennials won’t purchase without reading a review.

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The Potential of Qualitative Research in B2B

Gregg Fraley

Why Don’t B2B Companies Use Qualitative Research? B2B companies do qualitative much less frequently. They’re missing the boat — qualitative is arguably more effective in B2B markets. Qualitative research is often misunderstood, that might explain why B2B hasn’t embraced it widely.

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Qmarkets and OmniStrada Partner to Empower Asian Businesses with Continuous Improvement Culture & Capabilities

Qmarkets

Qmarkets’ innovation management software facilitates idea generation, evaluation and implementation, collaboration, and data analysis. About OmniStrada OmniStrada is a boutique digital consultancy based in Singapore, advising B2C and B2B businesses across Asia. About Qmarkets Managing innovation at large company is never easy.

Culture 98
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Establishing an innovative business platform adoption approach

Paul Hobcraft

The level of interest in business platforms in the B2B space has rapidly grown. ” Recently in Stanford Social Innovation Review, an article on the “ Adoption of Innovation ” by Benjamin Kumpf & Emma Proud is well worth the read as adopting any innovation process is a tough, slow one.

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The Top 5 Technology Trends That Will Drive Innovation in 2018

hackerearth

Innovation is never easy, and in today’s world where everything is becoming digital, innovation is technology first and quite complex. photo editing software), and technology push (e.g. Samsung Galaxy with touchscreen technology in 2012). Whatever your business model, emerging technologies will be a key driver.