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Lead Scoring in B2B Sales: Transforming the Process with Design Thinking

Tullio Siragusa

Lead Scoring in B2B Sales: Transforming the Process with Design Thinking Lead generation and qualification is a critical aspect of B2B sales success, but it’s also a time-consuming and complex process. This could include factors such as engagement with your website, response to email campaigns, and content downloads.

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How Influencer Marketing Can Drive Business Impact for B2B Brands

Brunner

B2B companies in all types of industries can team up with influencers to boost their growth and drive impactful results. Influencers can help B2B brands by providing a unique point of view that resonates with target audiences — and builds both brand awareness and credibility. How Can B2B Brands Benefit from Influencers?

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Thought Leader and Influencer Interview with Paul Mehraban, CEO and Founder, Mehraban Advisory Group, LLC

Thinkers360 - Thought Leader Interviews

He is a leading information technology and data center enthusiast who consistently delivers the latest and most credible solutions to the industry, globally and in vast geographical and vertical coverage terrains. In this edition, we speak with Paul Mehraban , CEO and Founder, Mehraban Advisory Group, LLC.

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360 - Thought Leader Interviews

In this edition, we speak with Maribel Lopez technology Influencer, industry analyst, speaker, founder and Principal Analyst, Lopez Research LLC , focused on technology topics including artificial intelligence, cloud computing, connected devices and A.I. Thinkers360: Tell us a bit about your background and areas of expertise.

Video 52
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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement.

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Thought Leader and Influencer Interview with Dr. Cynthia Young, Founder & CEO, CJ Young Consulting

Thinkers360 - Thought Leader Interviews

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! On my weekends, I spend a few hours on both Saturday and Sunday on bigger projects.

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No Leaky Buckets: Automated CRM Solutions for B2B

Brunner

The B2B space is a specific beast when it comes to improving marketing and sales strategy. When it comes to B2B companies, the sales cycle is often longer, driven by contact-based communications, lengthy demos and a focus on rationalization rather than emotion. Have they engaged with the brand’s social media platforms?