Tullio Siragusa
FEBRUARY 6, 2023
Lead Scoring in B2B Sales: Transforming the Process with Design Thinking Lead generation and qualification is a critical aspect of B2B sales success, but it’s also a time-consuming and complex process. This could include factors such as engagement with your website, response to email campaigns, and content downloads.
Tullio Siragusa
JULY 3, 2023
Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving In the realm of B2B sales, navigating the intricate web of clients’ needs, identifying their pain points, and offering them appropriate solutions requires a perfect blend of skill and art. Keep It Simple and Engaging Avoid jargon and complicated explanations.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Paul Hobcraft
AUGUST 24, 2022
The level of interest in business platforms in the B2B space has rapidly grown. The platform’s ability to offer multiple values will influence many of the client’s adoption decisions over the choices their business will engage with. Diffusion and Adoption of Innovation- theory into reality.
Thinkers360 - Thought Leader Interviews
SEPTEMBER 25, 2022
Jane is a global speaker, author, digital thought leader, entrepreneur, and visionary social innovator, with a focus on emerging economies. We need social innovation enabled by evolving technology. Thinkers360: How do you like to work with brands who wish to engage you as a thought leader?
Tullio Siragusa
JUNE 5, 2023
It’s a shift from business-to-business (B2B) and business-to-consumer (B2C) models to a more human-centric model: People-to-People (P2P). This culture becomes the nucleus of a community of interest, engaging not just customers, but also employees, partners, vendors, investors, and other stakeholders.
Tullio Siragusa
MAY 2, 2022
When it comes to clients, this also means at times being able to walk away from those not well engaged with you and letting them learn via their failed efforts. Have the courage to call people out on things for which they’re either being robotic about or are simply for not paying attention to details. Build Communities.
Tim Kastelle
MARCH 13, 2016
One of the key issues in innovation management is figuring out how to frame these important ideas in ways that make sense to managers – finding the right story, metaphor or phrase. Co-Innovation and startup engagement. Another way is to “outsource” exploration through external engagement with startups.
Expert insights. Personalized for you.
118 
Let's personalize your content