B2B Ideation LEAN Marketing 
Moves the Needle
MAY 16, 2016
Most big companies struggle to compete in existing markets. At Intuit, MTN Co-Founder Aaron Eden started the snowball by running “LeanStartIN” workshops under the radar to teach lean startup to small handfuls of colleagues. Form a monthly meetup (like a happy hour) for all employees interested in design thinking and lean startup ideas.
Gregg Fraley
AUGUST 1, 2018
Chicago, IL, August 1, 2018 — The MoshPit Innovation Service is an innovation project discovery service marketed by GFi (Gregg Fraley Innovation). MoshPit has teams combine new technology with existing processes, products, IP, market insights, and services, in an exhaustive way.
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Moves the Needle
MAY 12, 2016
Most big companies struggle to compete in existing markets. At Intuit, MTN Co-Founder Aaron Eden started the snowball by running “LeanStartIN” workshops under the radar to teach lean startup to small handfuls of colleagues. Form a monthly meetup (like a happy hour) for all employees interested in design thinking and lean startup ideas.
Planview
DECEMBER 4, 2015
Lean Innovation Management – Making Corporate Innovation Work. The skinny: Steve Blank outlines how lean innovation practices can drive 10 times the number of initiatives in a fifth of the time. The Role of the B2B CMO in Innovation. Here are 10 new discoveries from this week. Who it’s from: Steve Blank.
David Marks
OCTOBER 27, 2017
Many technology companies, particularly in the B2B space, find that an undignified experience. Back in 2006 the duo reigned supreme in the mobile phone market. Marketing departments would identify the consumer excitement around the iPhone and raise the alarm. Some of these are tied to customer benefit. But not all are.
David Marks
OCTOBER 27, 2017
Many technology companies, particularly in the B2B space, find that an undignified experience. Back in 2006 the duo reigned supreme in the mobile phone market. Marketing departments would identify the consumer excitement around the iPhone and raise the alarm. Some of these are tied to customer benefit. But not all are.
David Marks
OCTOBER 27, 2017
Many technology companies, particularly in the B2B space, find that an undignified experience. Back in 2006 the duo reigned supreme in the mobile phone market. Marketing departments would identify the consumer excitement around the iPhone and raise the alarm. Some of these are tied to customer benefit. But not all are.
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