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Lead Scoring in B2B Sales: Transforming the Process with Design Thinking

Tullio Siragusa

Lead Scoring in B2B Sales: Transforming the Process with Design Thinking Lead generation and qualification is a critical aspect of B2B sales success, but it’s also a time-consuming and complex process. Example Use Cases There are several examples use cases for lead scoring using Design Thinking in a B2B environment.

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Are Bots Overtaking Your B2B LinkedIn Campaign?

Brunner

When running a social media campaign for a B2B client, the first platform you probably think of is LinkedIn. LinkedIn provides the most premium audience in B2B. These channels, on the other hand, are less tightly targeted for B2B but still hit the right people if the strategy behind the targeting is tactical.

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Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving

Tullio Siragusa

Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving In the realm of B2B sales, navigating the intricate web of clients’ needs, identifying their pain points, and offering them appropriate solutions requires a perfect blend of skill and art. Example: “Our software was born out of frustration.

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My 5 S for future Innovation: Smart, Stacks, Scale, Storage, and Software

Paul Hobcraft

Recently, I got caught up in some announcement by Siemens, where they announced the acquisition of Mendix, the Low-Code providers, for the explicit purpose to combine Mendix with Siemens MindSphere, claiming it has the potential to cover off all elements of the Smart App Stack. That got my attention.

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The Power of the Right POS Platform

Business and Tech

For example, Lightspeed recently added NuORDER by Lightspeed , a leading B2B ordering platform that allows retailers to easily add inventory at the point of sale. But those legacy POS solutions are increasingly untenable due to expense and the difficulty of using and maintaining them.

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Thought Leader and Influencer Interview with Sam Gupta, Principal Consultant, ElevatIQ Inc

Thinkers360 - Thought Leader Interviews

Sam is featured in Thinkers360’s annual Leaderboards Top 50 Global Thought Leaders and Influencers on CRM 2023, Top 50 Global Thought Leaders and Influencers on Security 2023 , and Top 50 B2B Thought Leaders & Influencers You Should Work With In 2023 (North America) , among others.

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Qmarkets and OmniStrada Partner to Empower Asian Businesses with Continuous Improvement Culture & Capabilities

Qmarkets

Qmarkets’ innovation management software facilitates idea generation, evaluation and implementation, collaboration, and data analysis. About OmniStrada OmniStrada is a boutique digital consultancy based in Singapore, advising B2C and B2B businesses across Asia. That’s where we come in.

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