Why Big Data Will Revolutionize B2B Marketing Strategies


B2B, or business to business marketing, involves selling of a company’s services or products to another company. Consumer marketing and B2B marketing are really not that different. Basically, B2B uses the same principles to market its product but the execution is a little different. B2B buyers make their purchases solely based on price and profit […]. Trend Alert B2B big data


Eliminating Walls in B2B Platforms (keep an eye on Amazon)

Innovation Excellence

The stark truth of platforms and ecosystems for B2B companies is that there will never be one dominant platform that everyone accepts and leverages.


Content Marketing Strategy – 8 Reasons a B2B Company Should Engage in Social Media


He is now the C-level sales and marketing executive at a B2B service company. His big question about social media and content marketing strategy was, “Why would a B2B company engage in these areas?” 8 Reasons a B2B Company Should Engage in Social Media.


Pursuing a B2B Innovation Strategy for the User’s Benefit


We took that approach when developing an innovation strategy workshop for a B2B manufacturer. Is your business-to-business brand looking for new product ideas, stronger innovation strategy opportunities, and a bigger impact ?


How to Improve Customer Experience in an Era of Choice

has provided that 64% of consumers (B2C) and 80% of business buyers (B2B) expect. HOW TO CAPTURE THE VOICE OF THE CUSTOMER IN AN ERA OF CHOICE - SPIGIT 1 HOW TO IMPROVE. CUSTOMER. EXPERIENCE IN AN.

Entrepreneurship Hack: The Startup Idea Matrix


Eric Stromberg created a matrix that outlines various consumer markets as well as tactics a company can take to bring a unique product to the market; for B2C and B2B. Below is a screenshot of how it looks: Follow this link to find the full B2C matrix , and this link for the full B2B matrix.


What the Consumer Electronics Show Can Teach Us About AI Disruption


The 2017 show was the year of artificial intelligence (AI), forecasting massive changes that are occurring within the consumer and B2B markets. The technological innovations featured at the Consumer Electronics Show (CES) reflect cutting-edge trends that are about to sweep the market. Trends Artificial Intelligence (AI


Why You Don’t Want Brand Strategy and Execution from the Same Partner


He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. The messaging and audience strategy must change and be immediately on target to make rapid headway in the broad B2B market you are beginning to target. .


7 Signs to Invest in a Social-First Content Strategy for Your Brand


We still come across many companies, especially in B2B, that do not incorporate a content marketing strategy to effectively reach potential customers. We assure them that a social-first content strategy works, even in B2B.


Hack: How I got free LinkedIn ads with fake account

Board of Innovation

At the moment, LinkedIn is the best platform for B2B sales. By far. LinkedIn knows this and monetizes this with Sales Navigator, paid advertisements, etc. After spending hundreds on our first campaigns, I started to experiment. Eventually, I found a way to get free LinkedIn ads and tons of personal exposure on top. The hack I used, is suitable for both sales. Read More. The post Hack: How I got free LinkedIn ads with fake account appeared first on Board of Innovation.


Three Flavours of Open Innovation: breaking down institutional boundaries through the X-Factor, Speed Dating, and iOT


Additionally, the problem in question could be internal, within a corporate B2B relationship, or industry wide.


9 Areas to Tune-Up Your Brand Strategy for Peak Performance


Blog Topic Ideas – Social Media Content Strategy for a Large B2B Company . I’m in Las Vegas this week, speaking at the Specialty Equipment Market Association show in Las Vegas. There are 60,000+ attendees and exhibitors. This is my third year speaking during the educational sessions.


3 Steps to Identifying Content Marketing Strategy Options with Multiple Brands


“Is there a way to decide how much content brands in a multi-brand family can share, and how much needs to be different among the brands?”. I’ve been asked that question multiple times recently after delivering Brainzooming social-first content marketing strategy workshops. My answer?


Shared innovation language accelerates innovation

OVO Innovation

We were interested in getting feedback from key B2B customers about the future of the industry, where things were heading and what strategies and programs my customer should begin to put in place. I was leading an innovation workshop recently with a company that invited in some of its customers to talk about the future.


16 Creative Thinking Questions from the Most Innovative Companies


How is our B2B brand dramatically changing individuals’ lives? The 2018 Fast Company Most Innovative Companies issue arrived Saturday.


Consumer Driven Innovation

Innovation in Practice

If you’re in a B2B company, you’ll need well-thought out marketing programs to reach through to these more difficult clients. Understanding consumer behavior will sharpen your B2B marketing campaigns and make them more effective.


Is Innovation Just a Buzzword?


Everyone exchanges mission statements that begin with, “We’re making the world better by disrupting…” or, “We’re the Uber of…” Some of the lingo is helpful shorthand, like B2B and B2C. It included crowdsourcing , SaaS , cloud-based , B2B , ideate and the big one: INNOVATION.


Machine, Platform, Crowd

The Inovo Group

by Andrew McAfee and Erik Brynjolfsson.


How B2B2C Drives Digitalization and the Innovation of New Business Models

Innovation 360

To find a signal in all that noise, B2B companies have joined forces with B2C to form a new business model: B2B2C. bctt tweet=”To find a signal in all that noise, B2B companies have joined forces with B2C to form a new business model: B2B2C” username=””]. In a recent statistical analysis, Superbrands UK compiled a list of hundreds of the world’s leading B2B brands within all major industry verticals. None is B2B only.


14 Event Marketing Strategy Questions You NEED to Ask Early


I mentioned in an earlier article how the Gas Can event on June 24, 2016 was “half empty” at best. After the event, I posted on Facebook about how difficult it is, once you’ve produced events, to sit in the audience and not re-produce an event with major production problems.


On Losing Clementine, Our Director of Enthusiasm


Our cat, Clementine, passed away this weekend. While I haven’t shared much about her on the Brainzooming blog, I discovered over the weekend how many people she had touched as the only bona fide social media celebrity at The Brainzooming Group. Clementine was a beautiful and unique looking cat.


Social media: value creation through interaction

Norbert Bol

Although I very much believe that social media platforms can be such an actor in both business-to-business (B2B)and business-to-consumer (B2C) contexts, it requires that social media should be a part of the communication strategy between firms and customers in the first place. Last week I wrote about how Facebook is becoming the innovation platform. Singaraju et al.


PBTO45: The Only Sales Guide You Will Ever Need with Anthony Iannarino

Rmukesh Gupta

He also runs a B2B sales coaching and consultancy – B2B sales coach and consultancy. Who is on the show today: In this episode, we host Anthony Iannarino. He is an international keynote speaker, author and a sales leader.


Corporate Branding Decisions – You Gotta Get Physical


I long ago learned an important lesson about corporate branding decisions : no matter how many intriguing, mentally-engaging brand strategy conversations you have among senior executives, those conversations NEVER lead to final decisions.


14 Top Content Marketing Quotes – Social Media Strategies Summit


“There are B2B opportunities in viral video because so few B2B companies have tried to do it.” I presented a solo social media presentation at the February 2016 Social Media Strategies Summit in Las Vegas.


Key Issues in Innovation Management – Revisited – Part 2

Tim Kastelle

The B2B marketplace has also been slow to catch on. In part 1 of this post , Ralph revisited key innovation issues that were already addressed by us three years ago.


The Digital Bank – How to make Business Models fit for the Future


Proactively servicing the customer throughout the entire lifecycle will be the challenge and also the solution, in order to secure both sales and margins in the B2B business.” “Banking is necessary, banks are not”. This clear statement was made by Bill Gates as early as in 1994.


Strategic Planning Process Ideas –  9 Ways to Keep Things Fresh


When we were developing the Brainzooming strategic planning process inside a Fortune 500 company, we used it to plan strategy across a whole portfolio of services and clients in a B2B setting.


A Fresh Take on Strategy Development


Depending on your business, this might be only procurement and sales in B2B, or sales and retail if you do not have direct customer distribution channels. Businesses have been using the same formula to develop strategies for many years.


Why Target Marketing Won’t Cripple Your Branding Strategy


A common fear about selecting a single target market or audience persona is that focusing on one market when making branding strategy decisions is risky. The fear is target marketing will cause a brand to miss stellar growth opportunities coming from other markets or audiences.


Does Your Branding Strategy Include Employee Celebrities?


Talking with a B2B company about a day-long customer program, I suggested they invite employees to fill various roles at the event. Are your employees celebrities within your branding strategy activities?


Achieving Disruptive Innovation

The Human Factor

The more you know about their unsolved problems, the better your chances of coming up with revolutionary solutions, especially in B2B markets. “Disruptive innovation” seems to be one of the more popular buzzwords in today’s business lexicon. Many companies pursue it. Few actually achieve it.


How law firms can benefit from innovation management platform

Idea Drop

We are beginning to see more diversity in structure across the industry and this has brought innovation into the spotlight. Recent reports which have been released reveal an awareness of the necessity to embrace innovation but a reluctance to be the first to take the corresponding steps.


8 Customer Experience Stats Every Leader Needs to Know


It doesn’t matter if you’re B2B or B2C, people talk. 64% of consumers (B2C) and 80% of business buyers (B2B) expect real time communication with companies. Customer experience can literally make or break your business.


Finding a Viable Market – Quantifying the True Opportunity for Your Innovation


His experience in launching and growing new business in both B2B and B2C categories include efforts for Hanna-Barbera Studios, Emerson Network Power and Turner Broadcasting. Finding a Viable Market. Quantifying the True Opportunity for Your Innovation. Download the White Paper.


6 Pressing External Innovation Questions Answered


Q: How effective are external challenges in B2B environment? DW: As I discussed in the webinar , there are many use cases for external challenges, including B2B scenarios, such as challenges with supply chain vendors, current partners, or start-ups/entrepreneurs.


Why Many Mid-Career Marketers Are Dinosaurs and Not Great Social Media Strategists


Looking back on the combined internal and external team we assembled to market our Fortune 500 B2B brand, we rarely had one person doing both sides of any of the pairs of talents and responsibilities above.


Blue Apron Gets the Job Done Right


This is true not only for a small service business like Blue Apron, but for complex B2B jobs in industrial and enterprise software verticals, as well. Entering a new market is daunting. It’s not often that a first-generation product can get the entire “job” done–that’s a lot to tackle.


In defense of industry-agnostic innovation management

David Marks

Many technology companies, particularly in the B2B space, find that an undignified experience. I recently had a chat with a senior director of a respected technology company making highly specialized products. He is in charge of the innovation and development in his company.


MinuteHack Interview – Wazoku CEO, Simon Hill


Wazoku is a B2B software company in the innovation sector. ‘It’s Important To Celebrate The Small Wins’ Wazoku is growing 60% a year with its solution helping businesses organise bright ideas.