Remove B2C Remove Banking Remove Competition Remove Underperforming Technical Team
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50 what-if questions to reimagine the future

Board of Innovation

What if you turned from B2C to B2B (or viceversa)? What if you were charged a fee for delivering a bad customer experience? What if you owned your own bank? The manufacturing industry is becoming increasingly capable of creating small batches (or even single units) of personalized products at very competitive prices.

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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

Does it matter if your study participants are from B2B vs. B2C companies? This isn’t a bad thing. When socializing your findings to a product team, building empathy for the participants and their challenges is key. It’s therefore not unusual that small business research may occasionally graze the edges of competitive analysis.

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