Brunner

SEPTEMBER 28, 2023

But the power of influencer partnerships isn’t just for B2C companies looking to connect with customers. B2C brands often team up with influencers to drive awareness or sales. She’s worked across a variety of industries, including restaurant, construction, manufacturing, banking, and retail. Kimberly has a B.A.

Marketing 52

Marketing Video Engagement Industry 52

mjvinnovation

APRIL 12, 2021

These companies caused an unprecedented movement in the banking sector by elevating the consumer to the role of protagonist in the process of developing new digital products and services. We talk more about this both in thi s blog post on innovation in the financial sector , and in our Meaningful Banking e-book. How does B2E work?

Company 52

Company Trends Competition Examples 52

New Markets Advisors

JUNE 28, 2019

including both B2B and B2C customers?—?are Too often I see omnibus research projects that try to answer dozens of different questions that have been floating around the organization. Those same projects attempt to revisit past research to see what has changed, concept test new ideas, and identify emerging trends and behaviors.

Marketing 40

Marketing Trends Roadmap Agile 40

Boxes and Arrows

NOVEMBER 24, 2015

It generally takes more time to recruit for research projects with small businesses than what’s typical for consumer studies. Existing user research participant pools tend to be light on small business representation, meaning recruiting for your project may have to start completely from scratch. Finance and banking (e.g.,

Tips 65

Tips Study Underperforming Technical Team Report 65

Board of Innovation

JUNE 5, 2022

What if you turned from B2C to B2B (or viceversa)? What if you owned your own bank? Think at Transferwise borderless bank account: it can be opened online everywhere in the world, accepts payments in every currency and charges none or very small fees regardless of the currency or your location. What if you owned your own bank?

Artificial Inteligence 52

Artificial Inteligence Data Examples Trends 52

New Markets Advisors

MARCH 26, 2019

Meanwhile, a study of my past research projects would suggest that consumers tend to buy products for a relatively small number of primary reasons?—?at at least in a B2C context. In a project I did with a major retailer, we found that consumers highly valued a company’s ability to curate a selection of the best products.

Technical Review 49

Technical Review Survey Marketing Study 49