Boxes and Arrows

NOVEMBER 24, 2015

It generally takes more time to recruit for research projects with small businesses than what’s typical for consumer studies. Existing user research participant pools tend to be light on small business representation, meaning recruiting for your project may have to start completely from scratch. Finance and banking (e.g.,

Tips 65

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Board of Innovation

JUNE 5, 2022

50 what-if questions to reimagine the future We have handpicked a selection of trends & shifts in technology to help you come up with more relevant business ideas. What if you turned from B2C to B2B (or viceversa)? What if you owned your own bank? What if you turned from B2C to B2B (or viceversa)?

Artificial Inteligence 52

Artificial Inteligence Data Examples Trends 52

New Markets Advisors

MARCH 26, 2019

Meanwhile, a study of my past research projects would suggest that consumers tend to buy products for a relatively small number of primary reasons?—?at at least in a B2C context. In a project I did with a major retailer, we found that consumers highly valued a company’s ability to curate a selection of the best products.

Technical Review 49

Technical Review Survey Marketing Study 49