B2C Banking Project Underperforming Technical Team 
Board of Innovation
JUNE 5, 2022
What if you turned from B2C to B2B (or viceversa)? What if you were charged a fee for delivering a bad customer experience? What if you owned your own bank? What if you turned from B2C to B2B (or viceversa)? Airbnb and Ryanair originally designed a service with only B2C customers in mind. Faster replies are free.
Boxes and Arrows
NOVEMBER 24, 2015
It generally takes more time to recruit for research projects with small businesses than what’s typical for consumer studies. Existing user research participant pools tend to be light on small business representation, meaning recruiting for your project may have to start completely from scratch. This isn’t a bad thing.
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