Remove B2C Remove Banking Remove Technical Review Remove Underperforming Technical Team
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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

Does it matter if your study participants are from B2B vs. B2C companies? If the product you’re testing or exploring touches upon tools and services already in use, it can be motivating to frame user interviews as an opportunity to shape the future of the offering being reviewed. This isn’t a bad thing. and revenue.

Tips 65
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50 what-if questions to reimagine the future

Board of Innovation

50 what-if questions to reimagine the future We have handpicked a selection of trends & shifts in technology to help you come up with more relevant business ideas. What if you turned from B2C to B2B (or viceversa)? What if you were charged a fee for delivering a bad customer experience? What if you owned your own bank?