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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

Does it matter if your study participants are from B2B vs. B2C companies? If the product you’re testing or exploring touches upon tools and services already in use, it can be motivating to frame user interviews as an opportunity to shape the future of the offering being reviewed. Finance and banking (e.g., and revenue.

Tips 65
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50 what-if questions to reimagine the future

Board of Innovation

50 what-if questions to reimagine the future We have handpicked a selection of trends & shifts in technology to help you come up with more relevant business ideas. What if you turned from B2C to B2B (or viceversa)? What if you owned your own bank? What if you turned from B2C to B2B (or viceversa)?

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Applications of Artificial Intelligence (AI) in business

hackerearth

Businesses that use Artificial Intelligence (AI) and related technology to reveal new insights “will steal $1.2 Although AI has been around since the 1950s, it is only recently that the technology has begun to find real-world applications (such as Apple’s Siri). trillion per annum from their less informed peers by 2020.” Healthcare.

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The 10 Reasons People Buy New Products

New Markets Advisors

at least in a B2C context. In 2018, financial technology startups (fintechs) raised $12.4B But more importantly, Nintendo banked on the same strategy that made the reboot of its NES Classic console so successful: selling nostalgia. Nest thermostats let you show off that you’re tech-savvy. in funding ?—?43%