Brunner

SEPTEMBER 28, 2023

But the power of influencer partnerships isn’t just for B2C companies looking to connect with customers. B2C brands often team up with influencers to drive awareness or sales. Using this same strategy, B2B companies can reach decision-makers or thought leaders in their industry. How Can B2B Brands Benefit from Influencers?

Marketing 52

Marketing Video Engagement Industry 52

Innovation 360 Group

MAY 18, 2020

This applies to both B2B and B2C businesses and across industries. Applying the same process to tackle different projects regardless of their characteristics and which horizon they are in. Expecting the same type of return from projects in different horizons. Fill up your pipeline with new, vetted ideas. That isn’t the reality.

Product Development 52

Product Development How To Ideation Project 52

New Markets Advisors

JUNE 28, 2019

including both B2B and B2C customers?—?are Sometimes it’s necessary to engage in costly, time-consuming research; other times, it’s not. Too often I see omnibus research projects that try to answer dozens of different questions that have been floating around the organization. As a general rule, the jobs that customers?—?including

Marketing 40

Marketing Trends Roadmap Agile 40

Tim Kastelle

MARCH 13, 2016

It turns out more essential than ever for corporations to find ways how they can balance their innovation portfolio and to evaluate which structures, strategies and resources they have to put in place. Co-Innovation and startup engagement. Another way is to “outsource” exploration through external engagement with startups.

Innovation Management 100

Innovation Management Management Underperforming Technical Team Big Data 100

Tullio Siragusa

MARCH 18, 2019

Flexibility and quickness counts as much as vision and strategy. Whether you are a B2B or B2C company is irrelevant because the customers are people. Nonhierarchical companies also mean that most of us will have to be across more functions and be sitting on more project teams throughout our careers. Change is our constant.

Leadership 54

Leadership Data Company Marketing 54

Tullio Siragusa

MARCH 18, 2019

Flexibility and quickness counts as much as vision and strategy. Whether you are a B2B or B2C company is irrelevant because the customers are people. Nonhierarchical companies also mean that most of us will have to be across more functions and be sitting on more project teams throughout our careers. Change is our constant.

Leadership 48

Leadership Data Company Marketing 48

Boxes and Arrows

NOVEMBER 24, 2015

It generally takes more time to recruit for research projects with small businesses than what’s typical for consumer studies. Existing user research participant pools tend to be light on small business representation, meaning recruiting for your project may have to start completely from scratch. Interviewing. This isn’t a bad thing.

Tips 65

Tips Study Underperforming Technical Team Report 65