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Masters of Marketing 2023: It’s Time to Stop Thinking B2B and B2C Marketing are Different 

Brunner

Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.

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B2B vs B2C: A very different circular business model challenge

Board of Innovation

This article looks at factors that can potentially challenge B2C and B2B in specific use cases; of which the findings may be used to identify hangups and important areas of focus for future CBM strategies. The post B2B vs B2C: A very different circular business model challenge appeared first on Board of Innovation.

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26 Ways to generate new revenue for B2C companies

Board of Innovation

The post 26 Ways to generate new revenue for B2C companies appeared first on Board of Innovation. Earning income, producing profits, or generating higher Returns on Investment is a challenge best solved by working smart, not hard. If you thought money was […].

Company 103
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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%). Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research.

Marketing 128
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VTEX named a visionary in the Gartner Magic Quadrant for Digital Commerce

Exago

Gartner’s annual report is a must-read for B2B and B2C vendors looking to adopt digital commerce platforms. VTEX, the fastest-growing e-commerce platform in the world, has been named a “visionary” in Gartner’s August 2020 Magic Quadrant for Digital Commerce.

Report 124
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AI Meets Design Thinking: Crafting a People-Centric Business Future

Tullio Siragusa

We transitioned from B2B or B2C to P2P. We witnessed a business paradigm shift from B2B and B2C to P2P — people to people. The Shift to Personalization: As time evolved, the significance of catering to individual customer experiences came to light. But what drove this change?

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How Public Relations Can Help Your Company Build a Stronger Brand Identity and Stand Out From Competitors

Brunner

Or how your product group turned an inspired idea into a new item that millions of B2C customers are snapping up. Maybe it’s how your engineering team helped a B2B customer solve a risky problem and finally land that big account. But many companies don’t know how to share those stories. They’re frustrated by the lack of media recognition.

Company 98