Eliminating Walls in B2B Platforms (keep an eye on Amazon)

Innovation Excellence

Build Capability Business Models Customers Digital Disruption Feature Of The Week Innovation Amazon Apple B2B B2C Digital Integration facebook Google

B2B 54

Welcome to the New Era of Automation

Innovation Excellence

Disruption Innovation Product Innovation Technology automation B2B B2C branding Changing Context Industry Trends inventory management michael graber New Applications Operational Controls Southern Growth Studio technology Vending Machines

Video 53

Entrepreneurship Hack: The Startup Idea Matrix

Game-Changer

Eric Stromberg created a matrix that outlines various consumer markets as well as tactics a company can take to bring a unique product to the market; for B2C and B2B. Below is a screenshot of how it looks: Follow this link to find the full B2C matrix , and this link for the full B2B matrix.

B2C 158

How Customer Experience Affects a Company’s Revenue

InnovationManagement

Both B2B and B2C companies greatly value the concept of creating exceptional customer experience as the bottom line of achieving revenue growth. Customer experience is perhaps the single most valuable and emphasized component of business operations. Organization & Culture

B2C 59

How to Improve Customer Experience in an Era of Choice

has provided that 64% of consumers (B2C) and 80% of business buyers (B2B) expect. HOW TO CAPTURE THE VOICE OF THE CUSTOMER IN AN ERA OF CHOICE - SPIGIT 1 HOW TO IMPROVE. CUSTOMER. EXPERIENCE IN AN.

Do you have a Social Media Listening Control Room?

Destination Innovation

Leading B2C (Business to Consumer) companies have invested in Listening Centres where they monitor real-time conversations and web analytics in order to gain immediate insights, start dialogues, diffuse critical issues and observe competitors.

B2C 130

B2B Co-creation: a collection of learnings and insights

Board of Innovation

Myth-buster: Co-creation is not just for B2C contexts. What is B2B co-creation? An innovation program where you involve a real B2B partner customer. You’ll co-create in a strategic corporate partnership whilst building a win-win situation for greater B2B business impact. B2B co-creation, otherwise known as corporate partnerships, has a lot of opportunity for big impact. Continue reading. The post B2B Co-creation: a collection of learnings and insights appeared first on Board of Innovation.

B2B 69

What are and why you should create Buyer Personas by now?

mjvinnovation

B2B & B2C. When a B2C context, personas may tell you what you need to know. The more detailed you are, the better. Buyer personas provide tremendous structure and insight for your company. A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization. As a result, you will be able to attract the most valuable visitors, leads, and customers to your business.

B2C 40

Prioritize Your Best Ideas With One Powerful Tool

Leapfrogging

I’ve had the opportunity to lead strategic innovation programs with some of the biggest B2B and B2C brands on earth including Arcelor Mittal (the largest steel company in the world), Hershey (the iconic chocolate company), NBCUniversal (the media giant) and Cigna (the global insurance powerhouse). Innovation is as much about choosing what not to do as it is about deciding what you’re going to do.

Tools 109

The Future Of Emotionally Intelligent Technology with Sergio Langarica

Game-Changer

What is your advice to B2C companies that want to embed emotion AI into their business? Computers are increasingly able to figure out what we’re feeling. A recent report predicts that the global affective computing market will grow from $12.2 billion in 2016 to $53.98 billion by 2021.

What are and why you should create Buyer Personas by now?

mjvinnovation

B2B & B2C. When a B2C context, personas may tell you what you need to know. The more detailed you are, the better. Buyer personas provide tremendous structure and insight for your company. A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization. As a result, you will be able to attract the most valuable visitors, leads, and customers to your business.

B2C 40

Innovation Is ….

IdeaScale

Whether you’re working with a B2C innovation or a B2B innovation, there is some gap that is being fulfilled by your innovation.

B2C 130

Customer Co-Creation: A Deeper Path to Empathic Understanding

Legacy Innovation Group

But to make the process work, there are several important considerations that have to be taken into account, primarily around the specific steps to be used in a B2B versus B2C scenario. In a B2C scenario, the business can once again set up a special laboratory – often part of a larger User Research lab within an overall Innovation Lab. Customer Co-Creation: A Deeper Path to Empathic Understanding. Oct 03, 2016 | Anthony Mills.

B2C 40

Lean Innovation Leadership in the Enterprise

Moves the Needle

How can you use Lean Innovation in a B2B vs B2C company? Video Interview with Aaron Eden Bringing an entrepreneurial spirit to large enterprise companies is something that we are passionate about here at Moves the Needle. We do this by educating organizations on how to bring a startup mindset to the table and how to enable their employees to work in this new way of thinking.

3 Essential Considerations For New FinTech Startups

The Human Factor

As a new enterprise you’ll face an uphill struggle when it comes to earning the trust of your prospects, especially if you’ll be operating on a B2C basis. Contributed post – Technology has changed the way we do just about everything.

B2C 52

Sustainability Solutions: Driving Factors and Key Innovations

Yet2

Social pressure has also been a significant factor driving the sustainability movement for B2C companies, but for B2B companies, economic factors tend to be the primary motivation. In recent years, the word “sustainability” has become synonymous with “environmentalism.” However, this is entirely too simplistic.

Social media: value creation through interaction

Norbert Bol

Although I very much believe that social media platforms can be such an actor in both business-to-business (B2B)and business-to-consumer (B2C) contexts, it requires that social media should be a part of the communication strategy between firms and customers in the first place. Last week I wrote about how Facebook is becoming the innovation platform. Singaraju et al.

B2C 45

Awesome Innovation Infographic To Double Your Effectiveness

Gijs Van Wulfen

FORTH was developed in practice and has been used successfully in Europe by more than 35 organizations in both B2B and B2C markets and in non-profit sectors. Take a closer look at the Innovation Infographic as pdf. Starting innovation is for many a struggle to master. A study of Booz & Company shows only a quarter of all companies are effective at the start of innovation.

B2C 84

Why You Don’t Want Brand Strategy and Execution from the Same Partner

BrainZooming

He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. A potential client reached out to us. He was a client team member on a customer experience strategy engagement several years ago.

B2B 99

Five Steps for Creating Customer Journey Maps You Can Actually Use

New Market Advisors

Regardless of whether you’re looking at customers from a B2B, B2C, or internal (process improvement) lens, journey mapping allows an organization to put itself in the customer’s shoes.

B2C 52

My 5 S for future Innovation: Smart, Stacks, Scale, Storage, and Software

Paul Hobcraft

IoT (B2C) is well-ahead of IIoT (B2B). Technology is radically altering our need for innovation. We see increasingly innovation is feeding off the “ digital response rate ” Connecting technology and innovation is altering how we should re-access organizations ability to build out.

8 Customer Experience Stats Every Leader Needs to Know

Spigit

It doesn’t matter if you’re B2B or B2C, people talk. 64% of consumers (B2C) and 80% of business buyers (B2B) expect real time communication with companies. Customer experience can literally make or break your business.

B2C 52

Is Innovation Just a Buzzword?

IdeaScale

Everyone exchanges mission statements that begin with, “We’re making the world better by disrupting…” or, “We’re the Uber of…” Some of the lingo is helpful shorthand, like B2B and B2C. I moved to the Bay Area three years ago for an exciting new job with IdeaScale.

How B2B2C Drives Digitalization and the Innovation of New Business Models

Innovation 360 Group

To find a signal in all that noise, B2B companies have joined forces with B2C to form a new business model: B2B2C. bctt tweet=”To find a signal in all that noise, B2B companies have joined forces with B2C to form a new business model: B2B2C” username=””].

B2B 52

Qmarkets & Amer Sports – An Innovative Partnership that Created Unprecedented Employee Engagement

Qmarkets

Amer Sports is a large, international, Nasdaq-Helsinki-listed sporting goods company with both B2B and B2C focus in 34 countries.

B2C 70

What You Need to Know About Idea Software

Spigit

Idea software is used to address many modern business challenges, for all types of organizations — including B2B and B2C companies, from brand new startups to established enterprises. What is idea software?

What You Need to Know About Idea Software

Spigit

Idea software is used to address many modern business challenges, for all types of organizations — including B2B and B2C companies, from brand new startups to established enterprises. What is idea software?

Awesome Innovation Infographic To Double Your Effectiveness

Gijs Van Wulfen

FORTH was developed in practice and has been used successfully in Europe by more than 35 organizations in both B2B and B2C markets and in non-profit sectors. Take a closer look at the Innovation Infographic as pdf. Starting innovation is for many a struggle to master.

B2C 52

8 Customer Experience Stats Every Leader Needs to Know

Spigit

It doesn’t matter if you’re B2B or B2C, people talk. 64% of consumers (B2C) and 80% of business buyers (B2B) expect real time communication with companies. Customer experience can literally make or break your business. One bad experience for a customer can set off a chain reaction that leaves your company putting out a lot of fires. The horror stories you hear about of a bad experience with a brand going viral across social media is a great example of this.

B2C 40

Applications of Artificial Intelligence (AI) in business

hackerearth

Fintech firms like Kensho and ForwardLane use AI-powered B2C robo-advisors to augment rebalancing decisions and portfolio management performed by human analysts. Businesses that use Artificial Intelligence (AI) and related technology to reveal new insights “will steal $1.2

B2C 84

5 Excuses of Companies that Don’t Innovate (And How to Overcome Them)

Moves the Needle

” To go one layer deeper, we hear these on a regular basis: This doesn’t work in b2c. Eric Ries came from b2c.). “We’re too big.” “We’re We’re not a startup.” “We’re We’re not ready.” “We We have the wrong culture.” “We We acquire innovation.”.

B2C 64

How B2B2C Drives Digitalization and the Innovation of New Business Models

Innovation 360

To find a signal in all that noise, B2B companies have joined forces with B2C to form a new business model: B2B2C. bctt tweet=”To find a signal in all that noise, B2B companies have joined forces with B2C to form a new business model: B2B2C” username=””]. In the 1990’s, chess was often brought in as a useful tool for talking about advanced business concepts.

B2B 43

What You Need to Know About Idea Software

Spigit

Idea software is used to address many modern business challenges, for all types of organizations — including B2B and B2C companies, from brand new startups to established enterprises. What is idea software?

5 Excuses of companies that don't innovate (and how to overcome them)

Moves the Needle

To go one layer deeper, we hear these on a regular basis: This doesn’t work in b2c. Eric Ries came from b2c.) “We’re too big.” “We’re We’re not a startup.” “We’re We’re not ready.” “We We have the wrong culture.” “We We acquire innovation.” Although every organization faces unique challenges, we see the same excuses repeatedly why established enterprises can’t do “real” innovation. Here are the top 5 to be aware of and some ideas on how to overcome them. It’s not my job.”

B2C 54

The 10 Reasons People Buy New Products

New Market Advisors

at least in a B2C context. I write frequently about Jobs to be Done ?—?a a theory that describes how consumers buy products to solve various jobs they’re trying to get done in their lives.

B2C 56

Who is Your Customer?

Strategyn

In B2C situations, the decision maker and executor are more likely to be the same person. Before a company can become customer-centric, company managers must agree on exactly who the customer is. Gaining such agreement is not easy. When we ask company managers who their customer is, we typically hear, “We have many customers.” Often they add that customers include both “internal stakeholders and external customers.”.

B2C 47

Finding a Viable Market – Quantifying the True Opportunity for Your Innovation

Taivara

His experience in launching and growing new business in both B2B and B2C categories include efforts for Hanna-Barbera Studios, Emerson Network Power and Turner Broadcasting. Finding a Viable Market. Quantifying the True Opportunity for Your Innovation. Download the White Paper.

B2C 44

The Future of Talent?—?Selecting, Developing and Engaging High-Potentials in a Shifting Organizational Context

The Future Shapers

You need to understand and empathize with future lifestyles (B2C) or operations (B2B), and institutionalize a pipeline for business models across multiple time horizons to support those new ways of being and relating.

Key Issues in Innovation Management – Revisited – Part 2

Tim Kastelle

In part 1 of this post , Ralph revisited key innovation issues that were already addressed by us three years ago.

Feeling the Pain – Articulating the Problem your Business Solves

Taivara

His experience in launching and growing new business in both B2B and B2C categories include efforts for Hanna-Barbera Studios, Emerson Network Power and Turner Broadcasting. Feeling the Pain. Articulating the Problem your Product or Business Solves. Download the White Paper.

B2C 36

Why you should care about the Creativity Era

Innovation 360 Group

New customer mind-set, power of influencing other buyers’ opinion and higher expectations , easily communicated through social medias or other channels (TripAdvisor or Booking.com and their respective customer reviews are perfect examples of this revolution in B2C activities).

B2C 56

Déjà vu all over again: Corporate innovation is stuck in a rut

The Future Shapers

These established innovators are more often focused on business to consumer (B2C) models. I think that B2C provides more focus and discipline for innovators because of the proximity to end customers and the insights that proximity produces that many business to business (B2B) companies lack. I’ve had a chance to read a very well researched report on corporate innovation conducted by KPMG in coordination with Innovation Leader.

B2C 43

You Are Being Digitally Disrupted – Do Something About It

The Inovo Group

These are primarily B2C companies (e.g., The ‘point-of-the-spear’ for many companies, especially those in B2C businesses, is the digitalization of marketing and customer relationships.