article thumbnail

9 Biggest Big Data Mistakes Every Company Should Avoid

Acuvate

9 Biggest Big Data Mistakes Every Company Should Avoid The success from Big Data and data analytics initiatives for a lot of traditional companies has been restricted to only small parts of their business. A huge impact through big data projects is something that not many have been able to achieve.

Big Data 128
article thumbnail

Uncovering Innovation in China’s Liquid Bandage Market with Big Data

Yet2

Introduction: Recently, a Global Consumer Healthcare company approached yet2 with the goal of gaining a comprehensive understanding of the liquid bandage market in China. Market share was the most important parameter for the Global Consumer Healthcare company.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Will big data solve the innovation gap?

Jeffrey Phillips

For many companies, I think there is a relatively significant gap between what they actually generate as compelling new products and what they wish they generated. The gap is real, and it means that many companies aren't as profitable or as competitive as they'd like to be. We could call this the "innovation gap".

Big Data 170
article thumbnail

Understanding the 5Vs of Big Data

Acuvate

In order to understand at what point ‘data’ transitions into being ‘big data’, and what its key elements are, it is imperative that we study the 5 Vs associated with it: Velocity, Volume, Value, Variety, and Veracity. What is Big Data. Big data volume defines the ‘amount’ of data that is produced.

article thumbnail

Swiss Re Exec on Why Companies Shouldn’t Be Seduced by Big Data

Innovation Leader

Swiss Re Digital Catalyst Jerry Gupta discusses his approach to working with Big Data and AI, including why teams often fail when working with new technology.

article thumbnail

How to Use Big Data For Improving Driver Safety

Acuvate

This goal seems achievable with massive advancements in automotive technology and big data. Today, one of the biggest use cases of big data and advanced analytics in the automobile and transport industry is to leverage data to improve the safety of vehicles and on the road. Microsoft Azure DataBricks.

article thumbnail

How Different CPG Companies Are Leveraging Big Data & Analytics for Marketing and Product Innovation

Acuvate

How Different CPG Companies Are Leveraging Big Data & Analytics for Marketing and Product Innovation Compared to businesses in other industries, the ones in the Consumer Goods (CG) industry spend a colossal amount of money on marketing and advertising.