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Social Networks and Big Data: the best strategy for getting to know your customers

mjvinnovation

This is because the volume of daily data produced in these virtual environments is a real gold mine for companies prepared to prospect for it. Keep reading to understand how you can benefit from the combination of Social Networks + Big Data. Social Networks: the gold mine of data. And Big Data is the tool for the job. ?

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Big Data: get to know your customer to generate more business

mjvinnovation

In this context, Big Data provides important data about customer behavior. Big Data refers to data that grows unstructured and exponentially in the world and is driven by three factors: volume, variety and data rate. ” Guide the management and implementation of Big Data.

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The Automotive Industry’s Big Data Challenge (Part 2)

Corporate Innovation

In this first part of this two-part series, I discussed why the automotive industry, particularly the incumbent OEMs, is facing a big data challenge. To do so, automakers must: Think strategically and own the big data strategy. Establish and enforce data ownership rights among the appropriate constituencies.

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The Automotive Industry’s Big Data Challenge (Part 2)

Corporate Innovation

In this first part of this two-part series, I discussed why the automotive industry, particularly the incumbent OEMs, is facing a big data challenge. To do so, automakers must: Think strategically and own the big data strategy. Establish and enforce data ownership rights among the appropriate constituencies.

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Automakers Must Partner Around Big Data

Corporate Innovation

Tesla has taken a lesson from Apple, Google, Facebook and Amazon, four companies that obsess about connecting pieces of data and using it to better understand their consumers and tailor their services to provide the right experience. For example, for every 5,000 miles I receive free cellular data to be used while in my personal vehicle.

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Automakers Must Partner Around Big Data

Corporate Innovation

Tesla has taken a lesson from Apple, Google, Facebook and Amazon, four companies that obsess about connecting pieces of data and using it to better understand their consumers and tailor their services to provide the right experience. For example, for every 5,000 miles I receive free cellular data to be used while in my personal vehicle.

article thumbnail

Automakers Must Partner Around Big Data

Corporate Innovation

Tesla has taken a lesson from Apple, Google, Facebook and Amazon, four companies that obsess about connecting pieces of data and using it to better understand their consumers and tailor their services to provide the right experience. For example, for every 5,000 miles I receive free cellular data to be used while in my personal vehicle.